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Five Minutes With Alexander Traxler
Griffen Hollow Studio uses reclaimed wood and lasers to create one-of-a-kind promotional products such as clocks, pins, awards, money clips—even neckties—with eco-friendly qualities. Founder Alexander Traxler sources discarded wood through partnerships with local businesses that sell or donate damaged materials … Read More »
Traditional Job Descriptions Don’t Attract Top Talent
Promotional Consultant Today passes along results from a recent research study that identified the 10 biggest mistakes companies make when hiring. Read More »
BIC Graphic Becomes The PPEF Tomorrow Fund’s First Diamond Level Donor
The Promotional Products Education Foundation’s (PPEF) popular Tomorrow Fund donation program has its first Diamond level donor with BIC Graphic USA’s (UPIC: BIC) renewal of its $120,000 pledge. “We were very pleased to renew our pledge to the Tomorrow Fund,” … Read More »
Get Your Battlecard Ready
Today and tomorrow, Promotional Consultant Today is passing along 10 important sections compiled from core components from my a large B2B business’ battlecard and some components in a battlecard framework by the Forte Consultancy Group. Read More »
July 2012 Datebook
See what events are coming up in the industry. Read More »
PROMOTIONS EAST Brings The Promotional Products Industry To Atlantic City
Industry professionals from across the U.S. traveled to Atlantic City, New Jersey, for PROMOTIONS EAST, the promotional products industry’s premier East Coast event. Read More »
Charles River Apparel Donates Dragon Boat To Cancer Survivor Boat Team
Charles River Apparel (UPIC: CRA) purchased and donated a dragon boat to the Wellness Warriors, Massachusetts’s only dragon boat team for cancer survivors and caregivers. Read More »
PPAI’s Lucie Fralicks Promoted To Advertising Sales Manager
PPAI has promoted Lucie Fralicks to fill the advertising sales manager position in the Association’s Business Development department. Fralicks has been with PPAI since 2008, previously on the Expo sales staff, working with suppliers to create successful marketing plans. Read More »
L.E.A.D. Takes The Promotional Products Industry’s Message To Capitol Hill
PPAI’s Legislative Education and Action Day (L.E.A.D.) brought the promotional products industry to Washington, D.C., on March 7-8. During the third annual L.E.A.D., 60 industry members traveled to Capitol Hill to participate in more than 200 meetings with key members of Congress and their staffs. Read More »
Hiring The Steve Jobs Way, Part 2
During his career at Apple, Steve Jobs personally interviewed more than 5,000 applicants. He and his executives considered very different qualities in people than most business owners do. When you thoroughly analyze Apple’s philosophy of hiring, you find out that … Read More »
