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Power Of The Pen
Since 1993, writing instruments have held the solid No. 2 place (right after wearables) as one of the top-selling promotional products and there’s a good reason why: Consumers love them. Read More »
PPAI Releases Writing Instrument Research Study
PPAI‘s latest research study examines writing instruments in U.S. households. Read More »
Just Write
You can’t go wrong with writing instruments. Perhaps this is why this product category has long been the second-most popular segment in the industry, taking second place to wearables. In 2010, it generated $1.49 billion in sales and captured 9.04 percent of the market, according to PPAI’s 2010 Sales Volume Study. Read More »
