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New Market Alert: RFID-Blocking Products
PPB typically presents the business and marketing advantages of new technologies, but often it ignores the dark, sinister consequences of innovation. Take RFID (radio frequency identification) chips, for instance. This technology is used by marketers to bridge virtual and physical … Read More »
Good Reads: Exercising The Mind
The Book: Moonwalking with Einstein: The Art and Science of Remembering Everything, by Joshua Foer Recommended By: Sherri Lennarson, MAS The Message: Our brains are capable of much more than we typically imagine. This book is not just about memory … Read More »
Five Minutes With Kamran Popkin
It only takes 150. This number is the basis for Kamran Popkin’s Spartanburg, South Carolina-based Swagclub. He strives to have no more than 150 Swagclub members—or clients—and treats the group as though it’s a secret club. Each member even has … Read More »
Log On, Tune In
After tuning in to a recent webinar hosted by PPAI, Dwayne Long, CAS, takes a moment to jot something down. “I use extra pages from [PPAI] Expo journals to write and record the seminar’s key points,” says Long, vice president … Read More »
Turning Japanese
In the wake of the devastating earthquake, ensuing tsunami and residual nuclear terrors in Japan this past spring, many set out to increase awareness and raise funds to help the nation and its residents overcome the tragedy. Likely nothing serves … Read More »
Five Minutes With Caroline Hanson
Caroline Hanson has many roles: soccer player, fifth grader and CEO (child entrepreneur owner) of Richardson, Texas-based distributor Awesome iStuff. A kid on the cutting edge of technology, she—along with help from her dad, Ed Hanson, vice president of supplier … Read More »
Techno Space
This spring, Google announced it was discontinuing 2-D barcodes (or QR codes) used in its Google Places service and replacing them with near-field communication (NFC) chips. This prompted many media observers to predict that 2-D barcodes would soon be phased … Read More »
Good Reads: Studying Human Nature
The Book: The Wizard of Ads, by Roy H. Williams, $25 at www.wizardacademypress.com Recommended By: John S. Prusa, CAS, owner of Prusa Marketing The Message: This is the first in a trilogy by Roy H. Williams, an advertising executive and … Read More »
Waist Not, Want Not
An accessory non grata for years, the fanny pack is attracting new attention from high-end designers and fashion houses who view it as unmanned territory in which to innovate. This is good news for promotional products suppliers as the oft … Read More »
Five Minutes With Rich Butler
Rich Butler had an illustrious run as a supplier of antibacterial soap and other products well-suited to the pharmaceutical industry until 2009, when the PhRMA code brought harsh restrictions on products distributed by doctors and burst the bubble for Butler’s … Read More »
