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Companies, including those in the industry, may have more business on Pinterest than they realize. Read More »
Mod Squad
New products with modular designs are cropping up all over. PPB takes a look at edible and wearable products taking advantage of this trend. Read More »
Consumers Use Wristwatches To Pay For Goods
Mastercard’s PayPass technology has, for a while, let consumers pay for purchases without swiping cards or signing receipts. Now Mastercard has partnered with Watch2Pay so consumers can use their wristwatches to pay for goods. Now there’s no need to worry … Read More »
Soda Giant Dr Pepper Debuts T-Shirt Focused Ad
Soda giant Dr Pepper has debuted a new ad campaign, called “Always One of a Kind,” featuring a TV commercial with actors wearing t-shirts labeled with personality traits. Slogans on the shirts include, for example, “I’m a Rebel” and “I’m … Read More »
Saudi Arabian Promotion Causes Controversy
Saudi Arabian candy confectioners caused controversy in January when they offered a free liter of gasoline with every candy bar purchase. Arab newspaper Ahram Online reported economists in the country called the promotion wasteful and warned of economic collapse if … Read More »
Five Minutes With Charity Gibson, Owner Of Green Banana Promos
There’s something about Charity Gibson, owner of Tucson, Arizonia-based distributor Green Banana Promos (UPIC: GRNBNANA). Almost a decade ago she applied for a promotional products account manager position and didn’t get the job. Instead of giving up, she applied again … Read More »
Hit Print, And You’re Done
By the time the industry figures out what to do about online competition, another challenge may pose an even greater threat: end buyers DIY-ing their own promo products. Late last year, Printrbot, a 3-D printer manufacturing start-up in California, made … Read More »
It’s Bananas
An innovative product distribution idea emerged at the Consumer Electronics Show (CES) earlier this year. It’s called Prize Monkey, and it uses mobile web technology to connect cell phones to interactive vending machines. The draw: consumers are instantly rewarded for … Read More »
Stat Finder
PPBmag.com routinely polls its readers about different aspects of their work, their lives and, sometimes, how the two intersect. These polls are informal, and anyone who visits the site can vote. Here’s a selection of results from 2011 that we … Read More »
Major Fail
The logistics of mobile media campaigns are new to many marketers, so it’s to be expected that a few will overlook a critical detail or two. After the chuckles and eye rolls subside, perhaps the rest of us should take … Read More »
