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Guiding Clients To Effective Decisions
How seeing, knowing and telling differentiates you Read More »
Post-Show Follow-Up
Over the past year I’ve heard several stories about lost sales opportunities. Many occurred as a direct result of post-tradeshow oversights that could have been avoided. It happens too often. Join me by shaking your head as you read the story below. Then, vow to follow the strategies provided so you can clean up on tradeshow sales opportunities. Read More »
Achieve Your Dreams
I hear it over and over again. So many distributors are working harder than ever and putting in more hours, but just not putting any more money in their pockets. It’s time to change your approach. The key to making more money in our industry isn’t working harder—it’s working smarter. Read More »
Google AdWhat?
There have been a couple of really good articles in this publication about using Google AdWords to promote your business. One was written by Jerry McLaughlin in the January 2011 issue and the other by Carleen Gray in the August 2011 issue. Read More »
Create A Distinct Selling Advantage
Today’s promotional products distributors are certainly faced with their fair share of challenges. While it’s truly great to hear that nearly every industry indicator points to a continued rebound from a few off years, distributors also know that this business, in many instances, comes at a price. Margins are more frequently squeezed by increased competition, and average order sizes are smaller than they were during the good old days. Challenging? Yes. A bleak future? Absolutely not, for distributors willing to embrace change and opportunity—especially when it comes to selling promotional apparel. Read More »
Move Up The Food Chain
How many times do we say to ourselves, “If I could just get to the buyer’s boss, I could really help this client.”? Sounds like a high-risk, high-reward prospect, right? On one hand, you feel it’s your obligation to speak with someone further up the food chain. On the other, you are worried about ticking off the buyer. Read More »
