Tagged 'Promotions'

Comeback Kid

Comeback Kid

The industry’s biggest bugbears—internet competitors, price wars, stigmas as peddlers—were taking a toll on Laurel Grey. The owner of Onalaska, Wisconsin-based distributor ID Marketing (UPIC: ID4YOU), a division of ID, Inc. and an iPROMOTEu affiliate, Grey was contemplating her exit from the industry when she decided to enroll in a PPAI seminar for promotional consultants. The course instructor was Cliff Quicksell, MAS, long considered a master of consultative selling, and the tactics and strategies presented in the class turned out to be exactly what she needed to reignite her excitement about the industry. Read More »

At First Sight

At First Sight

Everyone has one—that moment when you were first introduced to QR codes. Maybe one caught your eye but you didn’t know what it was. Or maybe you heard colleagues, friends or family talking about mysterious scannable codes. Read More »

Nice Shot

Nice Shot

Polio may be a long-forgotten disease, but it is not long gone. In 1955, Jonas Salk introduced the polio vaccine, which he discovered during his work at the University of Pittsburgh, and greatly reduced the number of children affected by the disease. Endemic polio, however, still exists in three countries—Afghanistan, Nigeria and Pakistan, according to the World Health Organization—and the fight to eradicate it the world over continues. Read More »

Mugging

Mugging

Planning a promotion typically follows a set course of action: need a promo, make a promo, deliver a promo. When a different order of operations is needed, things can get tricky. Read More »

B-I-N-G-O

B-I-N-G-O

How do you teach the masses not to litter? You start with the masses’ children. “It’s kind of like cutting it off at the pass. If we can’t get a 55-year-old person to stop throwing gum or fast-food bags out the window, we can start telling the next generation,” says Dan Livengood, senior manager of business expansion and professional development for Newton, Iowa-based distributor Newton Manufacturing Company. Read More »

A Hole In One

A Hole In One

In most work environments, a complimentary box of doughnuts goes a long way to incentivize workers and say thank you. But what if the employees you’re trying to motivate work at Krispy Kreme? Suddenly, doughnuts don’t seem like enough. Read More »

Communication Skills

Communication Skills

How do you show that you’re more than a run-of-the-mill distributor? New York-based distributor Axis Promotions sends out detailed self-promo gifts designed to spur interoffice chatter. Read More »

More With Less

More With Less

When the National Apartment Association (NAA) Education Conference and Exposition reduced the duration of its tradeshow from three days to two, exhibitors had to find new ways to get the same amount of connection with attendees. Ista North America, which provides utility services to multifamily housing providers, chose to get a head start on marketing to its most-coveted attendees by picking them up at the airport. Read More »

News Feed

News Feed

A state-wide project to increase participation in food stamp and nutrition programs uses products to spread the word. Read More »

In The Money

Winning a new client feels great. But imagine how much better it feels to reform a client accustom to purchasing radio and print advertising and turn them into a promotional products advocate. A wealth management and retirement planning services firm … Read More »

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