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An Ongoing Commitment To Industry Advocacy
At the inaugural SAGE Show held February 26-28 in Fort Worth, Texas, I had the opportunity to present a client-focused ADvocate program to hosted buyers, marketers and students. Read More »
Celebrate The Strength Of Promotional Products
By the time you read this month’s President’s Perspective, we’ll be just a few short weeks away from the launch of our first-ever Promotional Products Work! Week—the celebration of promotional products and the hundreds of thousands of dedicated professionals that drive our $17.7 billion industry. Promotional Products Work! Week, to be held February 25 – March 1, will bring our industry together with one mission, one purpose and one voice to recognize the important role of promotional products and promotional products professionals in all aspects of advertising and promotional marketing. Read More »
2012: Another Banner Year For PPAI And The Industry
My first full calendar year as PPAI president and CEO draws to a close this month—and it’s been quite a ride. Over the past 12 months, your PPAI board, volunteers and staff have developed new partnerships, launched inspiring new projects and programs, and set the bar even higher for next year. Read More »
One Week, One Industry, One Voice
While PPAI’s two most recent annual industry sales volume surveys and quarterly business snapshots reveal suppliers and distributors are experiencing year-over-year growth, a deeper dive into the numbers tells a less cheery story. In the survey to measure 2011 sales, overall growth was tracked at 7.2 percent, but only seven in 10 distributors surveyed reported an annual revenue increase. More troubling, only 50 percent of respondents reported increased profitability over 2010. Read More »
East Coast To Feel The Expo Experience
Since January 2011, PPAI distributor membership has grown by 57 percent to more than 7,763 members—47 percent of which are located east of the Mississippi. Would you have guessed that while The PPAI Expo is one of the 50 largest tradeshows in the entire United States (in all industries), it still only draws about half of PPAI’s membership and a smaller percentage of total industry distributor companies and professionals? Read More »
What Board Restructuring Means For You
At the risk of repeating old news—but with confidence that it will still be relevant—I am taking this opportunity to share information about PPAI’s governance that I believe is important to all PPAI members, the industry and staff. Read More »
A Collaborative Approach Better Serves You
After I joined PPAI in June 2008, I learned early on that one of the things we try to teach our distributors is the importance of selling marketing expertise—not just selling “stuff.” For many distributors, taking a consultative sales approach has proven to be most successful. Learning your customers’ needs and wants, and selling solutions to their problems, can be more profitable than competing on price alone. Read More »
Communication, Clarity and Commitment: My Promise To You
When I interviewed with the PPAI Executive Search Committee last summer, I presented my vision and goals as president and CEO of this amazing organization. The presentation, An Evolutionary Approach to Future Association Success, centered on a theme of clarity, … Read More »
Meet Me In Las Vegas
In a few short weeks, our mailroom, loading dock and every empty office and inch of free space at PPAI Headquarters will be stacked high with pallets, boxes and shipping crates. Staff has until December 22 at 8 am sharp … Read More »
Ready, Set, Let’s Go
As I write this, my first column for PPB magazine, it is early August and I am on my flight home from a successful PPAI North American Leadership Conference and Product Safety Summit. I have been in my new role … Read More »
