Tagged 'PPAI Research'
Consumers like promotional products. Consumers keep promotional products. Consumers have spoken and they praise promotional products as the leading advertising vehicle for brands. Those are some of the key messages coming out of PPAI’s latest groundbreaking study of consumers, conducted in September 2016 and fielded through Survey Sampling International with more than 1,000 consumers participating. Read More »
It was the best of times for some, it was the worst of times for others. Then again, maybe that’s too extreme on both ends of the spectrum. While there were both huge gains and lackluster sales among industry companies in 2015, in general it was a year of average positive growth for promotional product distributors. It was also a year in which the gap between small and large distributors widened enough to change the balance between both groups in the total sales volume figures for the industry. Overall, 2015 was the year of the large distributor. Read More »
Through the decades, promotional products have been proven again and again as one of the most highly effective advertising media for promoting a brand and influencing behavior. Some of the most interesting data to support the claim dates back to 1992—the result of an intercept study of air travelers at New York’s LaGuardia airport, where travelers pulled out logoed pens and key rings from their pockets and purses, and recalled stories about how they obtained them. These were extraordinary findings that since have been reconfirmed a number of times in similar studies—most recently with a follow-up intercept airport study in 2012. Read More »
New study findings reveal the influence of promotional products on consumer behavior. Read More »