Tagged 'Online Exclusives'

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He Brought Out The Best In PPAI

In 1996, the promotional products industry was barely skimming the shiny, new horizons of the World Wide Web, as it was then known. Long-distance learning and video conferencing were innovative tools PPAI was eager to explore. PPAI had just two … Read More »

Creativity In Clocks And Watches: Two Case Studies

Client: Investment firmObjective: To announce a new international investment fund and increase brokers’ use of funds Strategy: Three direct-mail pieces were shipped to 6,000 top-producing brokers and 5,000 potential broker agents. To combat flat-mail boredom, the pieces took on irregular … Read More »

Multilingual Marketing

As the number of international visitors at U.S. tradeshows grows and businesses expand into new international markets, so does the challenge of communicating with non-English speakers. In 2008, nearly two million people travelled overseas to the U.S. for conferences and … Read More »

LEAD Participants

PPAI 2011 LEAD Participants Larry Arntz, Larry Arntz, Inc.Heather Banke, Logomark, Inc.Lori Bauer, Norwood & BIC Graphic North AmericaLori Bolton, Evans Manufacturing Inc.Mike Burns, CAS, Quikey Manufacturing Co., Inc.Art Bustard, MAS, Cedars Advertising, Inc.Barbara Bustard, CAS, Cedars Advertising, Inc.Greg Carlson, … Read More »

Think Big

Janet Lapp has always believed that if she wanted to do something, nothing would hold her back. This fearless drive to follow her passions has taken Lapp from struggling artist to becoming a registered nurse, then a clinical psychologist, a … Read More »

Bewildered About Social Media? Start Here.

Have you been able to track the effect/increase on sales from your Facebook postings? We have tracked the effect on sales from Facebook by simply asking our customers how they heard about us. Although this may be a little trickier … Read More »

Fashion From A Teen’s Perspective

What’s hot one minute in teen/tween apparel can fizzle out before the next class bell rings. So how can your clients reach this skittish set that’s constantly changing its mind? By understanding a few basics about how teens and tweens … Read More »

New Ways Hotels Are Wooing Guests

Anxious to reverse a drop in demand from business travelers, some hotels and resorts are providing more than free breakfast as a perk. Take a look at some of these unconventional offerings and see how promotional products might a play … Read More »

There’s A Bag For Every Promotion

When PPB asked how bags are being used creatively in campaigns, the responses came pouring in. Here’s a look at a few idea-inspiring examples. Outstanding DoctorsWhen a group of 55 doctors was honored by Chicago Magazine as some of the … Read More »

Top Eight Vacation Ventures

Wonder what people are doing when they set out on vacation? TripAdvisor® asked and more than 3,000 travelers answered. Here are the most popular vacation pursuits this year: 1. Visiting a historic site—85 percent2. Visiting a museum—73 percent3. Visiting a … Read More »

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