Tagged 'Online Exclusives'

Deeper Insights On Media Metrics From Leo Kivijarv, PhD

Deeper Insights On Media Metrics From Leo Kivijarv, PhD

Leo Kivijarv, PhD, vice president/research at PQ Media, a leading provider of global media econometrics and pioneer of 21st century alternative media research, shares additional commentary and analysis on media sales as a follow-up to the magazine’s annual ranking of advertising sales in the August 2015 issue. Read More »

Highs And Lows

PPAI’s 2011 study, “High End, Low End: Which Promotional Products Work Best,” reveals that the price of promotional products does, in fact, impact consumer attitudes. Five in 10 respondents have a higher opinion of an advertiser after receiving an item … Read More »

Capitol Initiatives

Only YOU can prevent forest fires. Friends don’t let friends drive drunk. Clean. Separate. Cook. Chill. These are just a few of the public service campaign slogans, funded by government agencies such as the U.S. Forest Service, the U.S. Department … Read More »

What’s Your Biggest Concern About Business In 2012?

Bill Turney, MASExecutive Vice PresidentThe Augusta Group“Since 2012 is an election year, I am concerned about the politics of fear becoming so prevalent that it negatively affects the economy. Otherwise, I am not concerned about business in 2012; our economy … Read More »

Attendees Dish On Their Favorite Place To Grab A Drink Or A Bite In Las Vegas

Andrew Arruda, MASNational Sales ManagerHub Pen CompanyBraintree, MassachusettsUPIC: HUBPENFor the industry, the best place in Las Vegas is Eyecandy in the Mandalay Bay. Everyone at Expo goes there. You can stop in at any point from 7 pm to closing, … Read More »

How Did You Prepare For This Year’s Expo?

“We prepared for The PPAI Expo by sending an e-mail to clients inquiring about their projects for the upcoming year. We take their responses and create a ‘shopping list’ for the show, which keeps us focused while we’re talking with … Read More »

Smells Sell

Things are getting smelly. By 2015, the global air fresheners market is forecasted to reach $8.3 billion, according to Global Industry Analysts, Inc. In this sensory industry, scented items fit right in. “Scented items work as promotional products because they … Read More »

The Power Of The Pen

An English author once said that the pen is mightier than the sword. In the promotional products industry, it is. Writing instruments made up 9.04 percent of distributor sales last year, up from 8.68 percent in 2009, according to the … Read More »

Meet The New Generation Of PPAI Leadership

When PPAI President and CEO Steve Slagle, CAE, announced that he would retire, the Association’s Board of Directors was challenged to replace an executive who had, during more than 15 years of leadership, played an integral role in much of … Read More »

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