Tagged 'Marketing'

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What’s In Your Name?

What’s In Your Name?

Your company name lays the entire foundation for your business and your brand. It’s how people will remember (or not remember) you, so you want your company name to be unique and meaningful to you, but also convey what your business is about. To help you get off to a good start, read on to learn the best practices to follow when it comes to choosing a name for your business. Read More »

Shameless Self-Promotion Tips

Shameless Self-Promotion Tips

Dawnna St Louis grew up in a dangerous neighborhood and, by her teens, she learned that if she didn’t make some changes, she was destined for a life of early motherhood, poverty and even crime. Speaking at the closing general session at PPAI’s Women’s Leadership Conference in July, St Louis recalled how she took stock of her situation, overcame her limitations and went on to create her own successful IT company. Read More »

Fan Fare

Fan Fare

Four Steps To #Winning Social Media

Social media is one of the fastest-growing and most ever-changing media platforms in existence. What began as an online community for younger generations now encompasses billions of people across the world. It is for this reason that social media has become not only a viable channel for businesses to reach their audiences, but a necessary one as well.
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The Seven Fundamental Principles Behind A Successful Rebrand

No matter your client’s reason for embarking upon a business rebranding effort of the company or product name, logo, phrase, design scheme or other such asset, one thing is certain: execute poorly and suffer extreme consequences. There is simply no rebranding effort where the stakes are not extraordinarily high and the margin for error is slim at best. Here are seven best practices for effectively executing a rebranding initiative. Read More »

What I Learned About Branding From Fleetwood Mac

What I Learned About Branding From Fleetwood Mac

One of the benefits of trade association volunteerism is getting small-group time with keynote speakers at PPAI trade shows and events. As such, I had the chance to listen to a few tales told by Mick Fleetwood, who was the keynote speaker at The PPAI Expo a few years ago. Read More »

Brand Worthy

Brand Worthy

The Five New Rules To Build A Trusted Brand In 2015 Read More »

Fight To The Top

Fight To The Top

Given that Google regularly updates the algorithm that determines how close your website gets to the top if its search engine returns, it’s critical that you stay current about what the search goliath is currently rewarding—and adjust the design and content of your website accordingly. Read More »

Rebranding Mistakes And Marvels

Rebranding Mistakes And Marvels

Five Lessons Learned From Those Who Got It Right … And Wrong Read More »

Making An Impression At South By Southwest

Making An Impression At South By Southwest

South By Southwest (SXSW), the annual, multi-discipline—music, film and interactive—collection of festivals, conferences and trade events in Austin, Texas, brings together audiences, attendees and companies from around the globe and produces a fertile environment for promotional products. Read More »

The Good, The Bad And The Ugly

The Good, The Bad And The Ugly

A surprising revelation about the incentives market

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