Tagged 'Marketing'

Gates to Spam Haven: Closed

Gates to Spam Haven: Closed

In an article titled “E-Message Rules Mean Business” published in PPB’s April 2016 issue, readers were advised of the ins and outs of Canada’s AntiSpam Legislation (CASL). CASL is an anti-spam legal regime intended to protect Canadians from receiving, without effective consent, commercial electronic messages (CEMs), while also allowing a global marketplace perspective for commercial enterprise. On July 1, 2017, the final chapter of the law’s rollout will take effect when CASL provides a private right of action for those who believe a sender of a CEM has violated the law. Read More »

Inspired To Get In Touch

Inspired To Get In Touch

At the recent skucon conference (an annual educational experience for industry entrepreneurs held concurrent with the The PPAI Expo in Las Vegas), distributor and supplier attendees became our use case for the power of promotional products and the Get In Touch! initiative. Our medium, when treated as a vehicle for conveying emotion, becomes much more than products, and an entire promotional campaign can fulfill a passionate purpose. Read More »

How Do You Get More Prospects To Buy?

How Do You Get More Prospects To Buy?

Websites. Trade shows. Direct mail. Marketing campaigns. Leads. If effective, lots of leads. You invest your marketing dollars to expand your audience, generate more interested prospects and turn them into paying customers. Whether leads come in bunches, through a trade show or consistently through online programs, don’t miss out by following up with each one in the same way. You personalize follow-up to customers depending upon their needs. Prospects require the same attention. Read More »

Fast Forward – February 2017

Fast Forward – February 2017

In this month’s Fast Forward, learn the best way to grow and scale your business, spend Five Minutes With Yvonne Lyngaas of Monarch & Company, see how online advertisers are improving consumer experiences, and be inspired by a co-branded national fundraiser that turned charitable giving into a friendly competition. Read More »

Service Before Product: A New Approach

Service Before Product: A New Approach

Have you ever wondered where marketing came from, or where it’s going? To understand something we must always understand first where it came from. Then we might have a better chance at predicting where it is going. Read More »

Use A Marketing Funnel To Tightly Target Clients

Use A Marketing Funnel To Tightly Target Clients

If you are OK with where you are professionally, then you needn’t read further. However, if you are challenged by your current marketing and sales strategies, and want to segment your clients to get the most value for your business, then read on. Read More »

What’s The Big Idea?

What’s The Big Idea?

The late, great vaudeville comedian Milton Berle once stated: “If opportunity doesn’t knock, build a door.” It’s an apropos quote to begin an article on self-promotions. The mere name—self-promotions—conjures up a basketful of thoughts and concepts. Typically it’s based on a “special” on a product that the vendor thinks will sell, overflow stock or just a new item the advertiser wants to get out in the space. I have no issues with that. The reality is everyone’s doing it or, at a minimum, has access to utilize the offer. Read More »

E-Message Rules Mean Business

E-Message Rules Mean Business

Do you use email, SMS, social media or instant messaging to send commercial or promotional information about your organization to customers, prospects and other important audiences? Do you install software programs on people’s computers or mobile devices? Do you carry out these activities in or from Canada? If you answered “yes” to any of these questions, Canada’s Anti-Spam Legislation (CASL) will likely affect you. To address CASL, PPAI and its Canadian affiliate, Promotional Product Professionals of Canada (PPPC) are working together to share a few best practice ideas and to address common CASL challenges that affect the promotional products marketplace and industry. Read More »

Question: Marketing To Millennials

Question: Marketing To Millennials

A Distributor Asks: As a Baby Boomer, how can I best engage with Millennial buyers? What specific communication and marketing strategies have other distributors found that work best with this generation? And is there anything I should absolutely avoid doing? Read More »

Marketing: Raising Eyebrows And Response Rates

Marketing: Raising Eyebrows And Response Rates

Some savvy distributors are creating data-driven marketing strategies to help their clients win and keep business. If you offer interactive marketing campaigns, here are three talking points to communicate to customers and prospects. Read More »

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