Tagged 'Market To Market'

Ring Up Retail Success

Ring Up Retail Success

In-store promotions and customer loyalty programs are the tip of the retail industry iceberg. Read More »

Pumped Up About Fit Living

Pumped Up About Fit Living

In the gym or on the trail, fitness goals are set and met by millions each year. But beyond the treadmill, health and fitness are also themes upon which many nonprofits build awareness campaigns, and they are also the foundation … Read More »

Betting On Big Promotions

Betting On Big Promotions

Few industries are a bigger gamble for prospecting than the gaming industry. From the outside, the promotional possibilities look endless, and endlessly profitable. But from the inside, says one veteran of casino business, the competition is tougher—and the payout more difficult to come by. Read More »

Promotional Revival

Promotional Revival

Marketing efforts that include promotional products can boost faith-based programs. Read More »

From Topsoil To Table

From Topsoil To Table

Agriculture in America is a big industry that, surprisingly for some, is substantially supported by small businesses. In the farming sector, small family farms—those reporting sales less than $250,000 a year—made up 88 percent of U.S. farms in 2007, the most recent year finalized by The U.S. Department of Agriculture. Small farms accounted for just 16 percent of agricultural output but they made significant contributions to the production of such commodities as hay, tobacco, beef cattle, soybeans and cash grains. Read More »

Senior Savvy

Senior Savvy

What you and your clients should know about consumers who are enjoying the next stage in their lives. Read More »

Get Plugged In

Get Plugged In

The vast, profitable energy sector produces limitless promotional opportunities. Read More »

Across The Spectrum

Across The Spectrum

The United States is the melting pot by which all other melting pots may be measured. The influence of many cultureshas shaped the nation in which we live and work today. Marketing and promotional campaigns are an integral part of creating awareness, delivering education and inviting neighbors to celebrate the origins of these cultures. The shift in focusing on more than one (traditional) audience has been seen in a number of recent campaigns by major brands such as Coca-Cola, Chevrolet and General Mills. Read More »

Give It The Old College Try

From small-town football fan bases to big city alumni associations, the college experience remains one of the most reminisced among supporters and students. This loyalty and love of all things collegiate translates into a high demand for just about anything that sports a school’s colors, logo or mascot. Read More »

Getting Out The Vote

Getting Out The Vote

Promotional items still make the ballot in political campaigns. Read More »

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