Tagged 'Market To Market'

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Step Right Up To Promotional Opportunities

Step Right Up To Promotional Opportunities

The smell of corndogs, the sound of calliope music and the sight of colorful booths conjure up happy childhood memories. Free-spirited music lovers and thoughtful film buffs make the most of festival season. Fairs and festivals are a rite of passage, and a tradition, for so many, that promoting these events to those who populate them shouldn’t be too difficult, right? Read More »

Marketing Modern Medicine

Marketing Modern Medicine

The implementation of the Affordable Care Act was heralded by some as a way to improve access to healthcare; by others, it was decried as another example of bureaucratic bloat. Regardless of where patients fall on the political spectrum, the reality is that healthcare needs and the industry that serves them continue to grow at a healthy pace. As a result, healthcare professionals are taking on more responsibility for communicating services and benefits to more patients—i.e. customers—and using promotional products to deliver the message. Read More »

Market To Market: Real Estate

Market To Market: Real Estate

From the first walk-through to the final paperwork, real estate deals are fraught with anticipation, anxiety and a sense of impending ownership. Promotional products can make a real estate transaction memorable and more positive for agents, sellers and buyers. Read More »

Market To Market: Say ‘I Do’ To The Wedding Industry

Market To Market: Say ‘I Do’ To The Wedding Industry

The many faces of the wedding industry, from photographers to bakers to ceremony officiants, exist solely to help to make wedding dreams a reality—and promotional products marry well with the messages these vendors want to deliver. Read More »

Thank You, Come Again

Thank You, Come Again

A memorable vacation stay or spa day often spurs us to want to relive those moments of pampering and relaxation, but since pilfering fluffy robes and plump pillows is frowned upon, what else can spas, hotels, vacation rentals and resorts provide guests that will remind them to return? Promotional products of all kinds, of course. Read More »

Dishing Out Successful Promotions

Dishing Out Successful Promotions

Bars and restaurants fight for loyal patrons with every happy hour, holiday promotion and grand opening. Promotional products are an ideal way to keep customers coming back, but getting the right products into the right hands is the first step to serving up success. Read More »

Away We Go

Away We Go

Technology has made our world smaller, but it’s the travel industry that makes it accessible. Airlines, travel agencies and tourism offices deliver us to new adventures year after year. But beyond catchy tourism phrases and hot deals for last-minute travel, how else can the travel industry continue to attract customers? It can include creative and useful promotional products as part of a well-crafted marketing plan. Read More »

From The Ground Up

From The Ground Up

The industries that make up the nation’s trades sector are some of the most important jobs in today’s workforce. Working in manufacturing, construction, plumbing and more, trade workers are responsible for many of the comforts of modern living. A tradesman (or woman) often faces long hours, hard labor and hazardous conditions, so promotional programs often revolve around messages of safety, engagement or recognition for a job well done. Read More »

Municipal Messaging

Municipal Messaging

Few opportunities for promotional success are as ubiquitous as our local governments and civic agencies. But the many arms of a municipality can make succeeding with clients a formidable task. However, with a little research and a lot of creativity under your belt, you’ll have municipal clients in the bag. Read More »

Kids These Days

Kids These Days

The old song about love and marriage could easily become one about children and parents, because when it comes to promotional marketing, you definitely “can’t have one without the other.” A successful campaign means appealing to grown-up sensibilities as well as the youthful pursuit of trends. Read More »

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