Tagged 'Market To Market'

Lifelong Learners

Lifelong Learners

Many of us powered through college, or bypassed it altogether, intent on jumping into the deep end of the career pool. Little did we know that learning continues even after the job begins. In fact, corporate training programs and continuing … Read More »

Professional Aspirations

Professional Aspirations

Before “white collar” jobs existed, trades and tradesmen were the professionals of the world. Early trade organizations were guilds, which morphed into today’s trade unions and trade associations. With the evolution of the workforce and the expansion of education across Europe came new groups to foster and encourage professionalism and continuing education—professional societies. Among the earliest is The Royal Society of London, a national scientific academy founded in 1662 and still active today. Association membership continues to grow; nearly half the 828 associations that participated in a 2016 Marketing General Incorporated (MGI) benchmarking survey reported an increase in member numbers over the previous year. Read More »

Never Forget

Never Forget

For all our planning for the future, we don’t want to forget the past. Museums and preservation groups dedicated to keeping the past alive are more popular than ever—more than 4,500 programs dedicated to preserving history are at work in the U.S. and Canada alone. And museums, which number roughly 35,000 in the U.S. alone, run the gamut—from natural history to art to technology. Quirky collections abound as well, showcasing everything from barbed wire to SPAM (the canned meat, not the email invader). Read More »

The Golden Years

The Golden Years

In 2015, the global population of adults ages 65 and older was 8.5 percent of the total population. By 2025, U.S. Census researchers estimate an increase of approximately 236 million members of this demographic, from 617 million to 853 million. In fact, before the year 2020, the world will be home to more people over 65 than children under age five. In the U.S., the market for seniors encompasses healthcare solutions as well as opportunities for active living and senior-focused recreation. Read More »

 On The Scene

 On The Scene

Whether they’re first on the scene or first to help you recover, first responders are a lifeline and lifesaver for us in times of crisis and disaster. Promotional products help us remember how much and in how many ways they can help. The key, say experienced consultants, is effectively combining messages with memorable products. Read More »

Youthful Pursuits

Youthful Pursuits

A place to belong. That’s what all young people want, and youth organizations help fill that need for kids and teens around the world. To solidify the bond and help youth share their stories with others, many organizations rely on promotional products to spread the message and boost the brand. Read More »

Outfitted For Adventure

Outfitted For Adventure

A comfy camp chair, a snug sleeping bag, and a cooler that won’t quit on the hottest of days—these are just a few of the typical items that make the great outdoors even greater. And when coveted gear is gifted in the form of a promotional incentive, reward or thank-you gift, it becomes even more cherished. Read More »

Open For Business

Open For Business

From the mom-and-pop sundries shop to the regional chain of family-owned grocery stores, small businesses are a creative marketing goldmine. Encouraging consumers to patronize local establishments is not only the trend nowadays, it’s also perceived as good for community morale. Read More »

Pomp And Promotional Circumstance

Pomp And Promotional Circumstance

Few places boast as diverse a group of people as those involved in a university. Athletes, academics, education administration professionals and loyal alumni are just a few of the population segments that clamor for promotional products related to their school of choice. Like many other markets, the education sector comes with plenty of challenges—but just as many opportunities to form longtime relationships with buyers looking to reach multiple audiences with messaging that will produce the same result: support for the school. Read More »

Step Right Up To Promotional Opportunities

Step Right Up To Promotional Opportunities

The smell of corndogs, the sound of calliope music and the sight of colorful booths conjure up happy childhood memories. Free-spirited music lovers and thoughtful film buffs make the most of festival season. Fairs and festivals are a rite of passage, and a tradition, for so many, that promoting these events to those who populate them shouldn’t be too difficult, right? Read More »

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