Tagged 'Licensing'

Licensed To Sell

Licensed To Sell

S’well. YETI. Fitbit. These brands have incredible recognition among clients, but they may also come with other types of intellectual property protection such as patents, service marks and copyrights. Of course, great ideas spawn great imitations—and sometimes those imitations are perfectly legitimate, as long as they don’t masquerade as the original. Here’s what you need to know about patents, trademarks and licensing. Read More »

License To Promote

License To Promote

San Diego, California-based supplier Skinit Promotions (UPIC: SKINIT), which produces protective vinyl decals for personal electronics, has been tapped to promote some major cinematic franchises in recent years. The latest in its string of licensing coups positions the company as the exclusive technology licensee for The Hunger Games, a screen adaptation of a novel about a postapocalyptic society. Skinit has worked on similar deals with the Twilight series and Disney’s Alice in Wonderland. Read More »

  • Categories

  • Tags