Tagged 'Innovate'

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A Natural Fit

A Natural Fit

Vera Muzzillo, CEO of Proforma, explains her part in the company’s success. Read More »

Forever Tees

Forever Tees

T-shirts earned their name because they form the shape of a capital ‘T’ when laid flat, but these personal billboards could also be described with the letter ‘I’ due to their usefulness for expressing one’s individuality. People wear t-shirts to indicate they went somewhere, saw something or feel somehow connected to a group or idea. Sometimes, t-shirts help wearers exercise freedom of speech by expressing emotions or thoughts they may not want to speak out loud. But after all these feelings or moments pass, t-shirts serve as tangible memories of what once was, and are often kept for years. As a promotions professional, you’re tasked with creating memorable, long-lasting tees with which people can create personal connections. Read on for advice on selecting, decorating and styling fabulous, forever tees. Read More »

Should We Make It Official?

A Supplier Asks: We’re considering creating an official price-matching policy and posting it to our website. Until now, we’ve handled these requests on a case-by-case basis and never advertised it. Will an official policy entice new distributors to work with us, or just waste our reps’ time by inviting pricing requests that never turn into orders? Read More »

Head And Shoulders Above The Rest

Head And Shoulders Above The Rest

Hats make parties and events more festive, shield golfers from the sun at charity fundraisers and signal team pride at sporting events. Their total value as useful, everyday items is matched only by their sheer variety. From chefs’ hats and Santa caps to knit beanies and fedoras, there is a hat—or hats—for practically any occasion. Read More »

Bouncing Forward

Bouncing Forward

How a young distributor overcame personal hardships and business challenges to build a thriving company. Read More »

One For You, One For Me

A Distributor Asks: I like to ask my suppliers to send one or two finished pieces of each order to me so I can keep them. I may use them as samples later or just create an archive of work we’ve done. Is it unreasonable to expect to get these for free? Read More »

Mix And Match

Mix And Match

Ideas for taking full advantage of bold, statement-making prints and patterns Read More »

Virtual Partnering: Amplify Your Client List With This Three-Step Strategy

Virtual Partnering: Amplify Your Client List With This Three-Step Strategy

Eighty percent of the industry’s promotional products distributors are small businesses with annual sales of less than $250,000. To make those sales, most call on other small businesses (those with annual revenues of less than $5 million) to help them with projects as needed. Many companies at this size cannot afford to employ a full-time or even part-time marketing manager. That’s where you come in. Read More »

Act Two

Act Two

Justin Zavadil discusses his return to American Solutions for Business. Read More »

Everything On Display

A Distributor Asks: Our distributorship has a pretty extensive product showroom that we try to keep as updated as possible. How do other distributors deal with pricing of samples and how often do they do an inventory and purge discontinued products? Read More »

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