Tagged 'Healthcare'

Marketing Modern Medicine

Marketing Modern Medicine

The implementation of the Affordable Care Act was heralded by some as a way to improve access to healthcare; by others, it was decried as another example of bureaucratic bloat. Regardless of where patients fall on the political spectrum, the reality is that healthcare needs and the industry that serves them continue to grow at a healthy pace. As a result, healthcare professionals are taking on more responsibility for communicating services and benefits to more patients—i.e. customers—and using promotional products to deliver the message. Read More »

The Healthcare Ruling And Its Effects On Promotional Products Businesses

Last week, the U.S. Supreme Court issued its ruling on healthcare reform. The future of healthcare reform turned on the notion of a penalty not being a tax for the purpose of a statute, but a tax for the purpose of constitutionality. Read More »

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