Tagged 'Grow'

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Hire Logic

Hire Logic

A recent survey by CareerBuilder reports that most employers planning to hire in 2014 will be recruiting for sales positions. That’s great news if you’re in sales. That’s not so great news if you are the hiring manager because hiring salespeople can be tricky and challenging. If you are planning on hiring a salesperson, here are five mistakes to avoid. Read More »

The New Selling Paradigm

The New Selling Paradigm

“People buy emotionally,” said the veteran salesperson. “So you’ve got to form relationships with customers. I like to play golf with them, I buy them game tickets and so forth. That makes me their friend, and then they feel like they have to buy from me.” Read More »

Across The Spectrum

Across The Spectrum

The United States is the melting pot by which all other melting pots may be measured. The influence of many cultureshas shaped the nation in which we live and work today. Marketing and promotional campaigns are an integral part of creating awareness, delivering education and inviting neighbors to celebrate the origins of these cultures. The shift in focusing on more than one (traditional) audience has been seen in a number of recent campaigns by major brands such as Coca-Cola, Chevrolet and General Mills. Read More »

Take It Outside

Take It Outside

When the game is about to start or when the weather just beckons us outside, picnics and tailgating make the day that much more satisfying. Promotional campaigns that appeal to our leisurely side are prime candidates for picnic and tailgating products. Read More »

Money, Money

A Distributor Asks: I am a small distributor, and sometimes suppliers with whom I want to do business will ask me for 50 percent, or as much as 100 percent, of an order’s cost up front. Is this typical of all suppliers, and what can I do to avoid this? I don’t always have the capital to fund an order completely, and I don’t want to ask my clients to pay in full up front every time they place an order with me. Read More »

A Cup Of Creativity

A Cup Of Creativity

From clients’ lips to your ears, drinkware requests are as varied as the options on the market today. But their popularity belies some singular challenges for suppliers and promotional consultants, who must make sure the options they offer are user-friendly, safe and durable. Read More »

DIY Performance Evaluations

DIY Performance Evaluations

I often get requests from clients seeking a performance evaluation form so that they can start a new review process in their workplace. My response, which always surprises them, is “Forget about the form—what are the goals?” Read More »

Give It The Old College Try

From small-town football fan bases to big city alumni associations, the college experience remains one of the most reminisced among supporters and students. This loyalty and love of all things collegiate translates into a high demand for just about anything that sports a school’s colors, logo or mascot. Read More »

Feet On The Street

Feet On The Street

Our annual spotlight on the industry’s best multi-line reps Read More »

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