Tagged 'Grow'

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The Power Of Partners: Four Distributors With All The Right Moves

The Power Of Partners: Four Distributors With All The Right Moves

The dance between suppliers and distributors is often a complex one. A few missteps can spell disaster but when both partners step easily together in a shared rhythm, the dance can go on and on. Read More »

Ring Up Retail Success

Ring Up Retail Success

In-store promotions and customer loyalty programs are the tip of the retail industry iceberg. Read More »

Hiring For Keeps

Hiring For Keeps

It’s easy to make the wrong hire. Follow these 10 steps to get it right. Read More »

Scripted For Success

Scripted For Success

Writing instruments craft and carry messages with equal ease. Read More »

Packing Up Promotions

Packing Up Promotions

Nothing has made the transport of money, food and worldly possessions more convenient and useful than the bag. Bags of all kinds are so tightly woven into the story of civilization that their very descriptions often come to mean more than their literal use—think “purse-strings” and “carpetbagger.” Read More »

Pumped Up About Fit Living

Pumped Up About Fit Living

In the gym or on the trail, fitness goals are set and met by millions each year. But beyond the treadmill, health and fitness are also themes upon which many nonprofits build awareness campaigns, and they are also the foundation … Read More »

Pump Up Client Sales

Pump Up Client Sales

I have been interested in marketing for most of my life, and I started my career after college on Madison Avenue in New York City working for some of the best-known advertising agencies at that time. It gave me a great understanding of all the fingers of marketing. Read More »

Readers’ Trade Show Best Practices

Readers’ Trade Show Best Practices

Ask any industry professional about his or her biggest challenges and you are certain to hear a grumble or two about the number of trade shows in the industry. The sheer quantity of shows, and the cost and time involved on both sides, have been an issue of hot debate among industry practitioners for years. Read More »

Payday Assessment

Payday Assessment

In this post-recession economy, companies have had to re-think their business strategies in order to maintain their market position. New products are making old ones obsolete, new sales channels are needed to reach new customers and company goals are often shifting from increased growth to increased profitability. All these changes affect how and what your sales force is selling. As part of this evaluation, many companies are finding they need to make changes in how their salespeople are compensated. Read More »

Bling’s The Thing

Bling’s The Thing

The terminology of “bling”—flashy, elaborate and ornamented apparel and accessories—may be recent, but its appeal is ancient. Paleolithic cave paintings were adorned with glittery bits of mica, and Egyptians were buried with gold and precious stones to ensure a prosperous afterlife. While we now know we can’t take it with us, admirers of all things sparkly, shiny and glittery can cover themselves in blinged-out promotional items. Read More »

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