Tagged 'Get In Touch!'

Traditional Ad Channels Rated As Most Trusted Media

In a survey of 2,400 U.S. consumers, marketing researchers MarketingSherpa found that Americans find traditional advertising channels to be the most trustworthy when making a purchasing decision. Of the 13 channels surveyed, the top five in the results are traditional, including, in ranking order, print, TV, direct mail, radio and outdoor advertising, while the remaining eight are digital. Those include, in order, search engine, online video, sponsored blog posts, social media, online banners, mobile phone ads, ads in podcasts and online pop-ups. Read More »

Get In Touch With Promotional Products Work Week In April

Promotional Products Work! Week (PPW!Week) returns next month for an industry-wide celebration of promotional products and the value they create, and in this fifth year it features the industry’s first-of-its-kind branding campaign, Get In Touch! Read More »

Nine In 10 Consumers Remember Branding On Promotional Products, Study Finds

Branding has everything to do with identity; who you are and what kind of products and services you represent. Read More »

PPAI’s Bellantone, Stone Join Strong GAPPP Expo

he Georgia Association of Promotional Products Professionals (GAPPP) welcomed more than 300 distributors and twice that many end buyers to its GAPPP Expo and University in Atlanta, Georgia, on January 30-31. The event featured a bustling trade-show floor, networking opportunities and a full day of education, including sessions presented by PPAI President and CEO Paul Bellantone, CAE, and Public Affairs Director Anne Stone. Read More »

Inside PPAI: January 2017

Inside PPAI: January 2017

Consider one of four valuable in-depth workshops offered at The PPAI Expo 2017; read about PPAI’s Get In Touch! campaign partnership with APPA; read about the actions taken at PPAI’s 2016 Leadership Development Week. Read More »

PPAI Partners With APPA On Get In Touch! Campaign

PPAI and the Australasian Promotional Products Association (APPA) have announced an agreement to use core elements of PPAI’s Promotional Products Work! and Get In Touch! campaigns across Australia and New Zealand. APPA plans to launch the campaigns in those countries in early 2017. Read More »



Read what industry members are saying about PPAI’s programs and publications, Read More »

PPAI’s Get In Touch! Industry Branding Campaign Launches At Advertising Week

PPAI’s Get In Touch! industry branding initiative kicked off today at Advertising Week in New York City at a seminar featuring author, blogger and master marketer Seth Godin. Godin was introduced by PPAI President and CEO Paul Bellantone, CAE, for “Getting In Touch With The Work That Matters,” a keynote exploring business, management, marketing, storytelling, changing everything and doing the work that matters. Bellantone also joined Godin onstage for a Q&A session with the audience. Read More »

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