Tagged 'Get In Touch!'

PPAI’s Get In Touch! Campaign Launches First Commercial

PPAI has launched its first broadcast ad for the Get In Touch!® campaign for use in digital, social, live event and broadcast media. The spot debuted on social media in conjunction with Promotional Products Work! Week, which runs through Friday, and will expand in the fall to include multiple platforms and will be supported by live event partnerships with Advertising Week, the American Marketing Association and the Public Relations Society of America. Read More »

The Promotional Products Industry Turns Out For PPW! Week

Industry professionals, companies and regional associations are demonstrating the power of promotional products during Promotional Products Work! Week (PPW! Week), which began Monday and wraps up on Friday. PPW! Week, PPAI’s annual five-day international event, is aimed at raising awareness of promotional products’ role in advertising and marketing, and delivers the message that promotional products work to advertisers, marketers and media buyers. Read More »

PPAI Staff Are Hitting The Road For PPW! Week

Promotional Products Work! Week (PPW! Week), an industry-wide celebration of promotional products and the value they create, takes place next week, and in celebration PPAI staff are hitting the road to connect with and learn about industry businesses in North Texas. Read More »

Regional Associations Have Big Plans For PPW! Week

The industry’s regional associations have big things in store for Promotional Products Work! Week (PPW! Week). Running April 24-28, PPW! Week is an industry-wide celebration of promotional products and the value they create. And alongside industry professionals and businesses, the regional associations have lined up tours, education opportunities, community outreach initiatives and more to celebrate and increase awareness about promotional products and their effectiveness as an advertising medium. Read More »

PPW! Week’s Celebration Of Promotional Products Begins This Month

Running April 24-28, Promotional Products Work! Week (PPW! Week) kicks off this month for an industry-wide celebration of promotional products and the value they create. Now in its fifth year, PPW! Week is tapping into the successful and growing Get In Touch!™ campaign, the industry’s first-of-its-kind, multiyear multimillion-dollar branding initiative targeted directly to promotional products buyers. Read More »

PPW! Week Rolls Out This Month With The Get In Touch! Campaign

The fifth annual Promotional Products Work! Week (PPW! Week) kicks off later this month for an industry-wide celebration of promotional products and the value they create. Running April 24-28, PPW! Week also highlights Get In Touch!, the industry’s first-of-its-kind branding campaign. Read More »

PPAI Granted Get In Touch! Trademark Registration

PPAI has officially registered the Get In Touch! mark with the United States Patent and Trademark Office (Reg. No. 5,156,031). Read More »

Traditional Ad Channels Rated As Most Trusted Media

In a survey of 2,400 U.S. consumers, marketing researchers MarketingSherpa found that Americans find traditional advertising channels to be the most trustworthy when making a purchasing decision. Of the 13 channels surveyed, the top five in the results are traditional, including, in ranking order, print, TV, direct mail, radio and outdoor advertising, while the remaining eight are digital. Those include, in order, search engine, online video, sponsored blog posts, social media, online banners, mobile phone ads, ads in podcasts and online pop-ups. Read More »

Get In Touch With Promotional Products Work Week In April

Promotional Products Work! Week (PPW!Week) returns next month for an industry-wide celebration of promotional products and the value they create, and in this fifth year it features the industry’s first-of-its-kind branding campaign, Get In Touch! Read More »

Nine In 10 Consumers Remember Branding On Promotional Products, Study Finds

Branding has everything to do with identity; who you are and what kind of products and services you represent. Read More »

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