Tagged 'Features'

The Good, The Bad And The Reality

The Good, The Bad And The Reality

Distributor Sales Slowed In 2014 But Still Hit A Record $20 Billion

If you thought 2014 was strong in terms of distributor sales, you are right. And if you thought it was a stunted growth year for the promotional products industry, well … you are right again.
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Legacy Media Take Note: If You Can’t Beat Digital, Join In

Total U.S. advertising media revenues (including promotional products) totaled more than $224 billion in 2014. Or maybe it was only $141 billion. Or perhaps as much as $396 billion, as one media expert calculates. It depends on which analyst you put your faith in. Read More »

Industry-Wide Pride

Industry-Wide Pride

In May, PPAI and the industry came together for Promotional Products Work! Week (PPW!W), five days dedicated to raising awareness of the benefits of promotional products in advertising and marketing. Read More »

Debunking The Myths About Selling Premiums & Incentives

If you sell imprinted t-shirts, drinkware, pens, electronics and other standard promotional products day in and day out to your clients but shy away from offering brand-name merchandise and incentive items because you don’t understand how to sell them or don’t know how the process works, you are not alone. Read More »

Promote Yourself To Problem Solver

Promote Yourself To Problem Solver

Five Business Development Ideas For Promotional Consultants Read More »

The 2015 Greatest Companies To Work For

The 2015 Greatest Companies To Work For

PPB’s Annual Look At The Industry’s Best Workplaces Read More »

Be The Expert Your Clients Crave

Be The Expert Your Clients Crave

Are Your Clients Targeting Trade Shows? You Should Too. Read More »

Avert The Talent Gap

Avert The Talent Gap

Cultivate These Six Critical Skills To Succeed In A New Marketing Era Read More »

Pricing In The Promotional Products Industry

Pricing In The Promotional Products Industry

A Look at Various Models And Their Benefits And Challenges For Distributors And Their Clients Read More »

Be The Go-To Source

Be The Go-To Source

How To Differentiate Yourself As A Loyalty Program Expert Read More »

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