PPAI’s 2015 Woman of Achievement recipient, Sherri C. Lennarson, MAS, shares her wisdom gleaned from decades of learning and loving the industry and its people. Read More »
Studies regularly show that having a college degree can land you a higher salary, better benefits and more open doors than just a high school diploma. But college costs have skyrocketed over the past few decades and don’t appear to be leveling off any time soon—if ever. With stagnant median incomes, $60,000 sticker prices at elite, private four-year colleges, and in-state costs averaging nearly $19,000 at public four-year colleges last year, students are scrambling for scholarships to help them foot the bill for a bachelor’s degree.
This is where the Promotional Products Education Foundation (PPEF) comes in. Read More »
Since 2010, PPB has identified and recognized the most watchable young industry pros. This year’s 10 PPB Rising Stars reflect the ambition, innovation and resourcefulness needed to pilot the industry’s new pathways—and the dreams that will take them as far as they want to go. Read More »
In the July issue of PPB, we called on six experts from the incentive and premiums marketplace to shed light on five of the most common illusions distributors have about selling premium branded goods. This month they dive in again to set the record straight and divide fact from fiction to help distributors get a clearer picture of how to sell brand-name merchandise and, most importantly, how this category can round out the one-stop-shop of creativity you offer your clients. Read More »
Distributor Sales Slowed In 2014 But Still Hit A Record $20 Billion
If you thought 2014 was strong in terms of distributor sales, you are right. And if you thought it was a stunted growth year for the promotional products industry, well … you are right again.
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Total U.S. advertising media revenues (including promotional products) totaled more than $224 billion in 2014. Or maybe it was only $141 billion. Or perhaps as much as $396 billion, as one media expert calculates. It depends on which analyst you put your faith in. Read More »
In May, PPAI and the industry came together for Promotional Products Work! Week (PPW!W), five days dedicated to raising awareness of the benefits of promotional products in advertising and marketing. Read More »
If you sell imprinted t-shirts, drinkware, pens, electronics and other standard promotional products day in and day out to your clients but shy away from offering brand-name merchandise and incentive items because you don’t understand how to sell them or don’t know how the process works, you are not alone. Read More »
Five Business Development Ideas For Promotional Consultants Read More »
PPB’s Annual Look At The Industry’s Best Workplaces Read More »