Tagged 'Features'

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PPB: Empowering Promotional Professionals For 40 Years

PPB: Empowering Promotional Professionals For 40 Years

From humble beginnings in the basement of a Chicago office building in 1903, when a handful of advertising specialty manufacturers met to form an industry association, to today’s global leader serving more than 14,000 member companies, PPAI has truly evolved to lead the industry. And right alongside it, the Association’s magazine has been keeping step and marking the progress. Read More »

One-Click Wonders

One-Click Wonders

Like a duck in the water, successful company stores on the surface appear to operate effortlessly, while underneath an intricate, well-timed series of steps is carried out to maintain the store’s profitable momentum. Company stores can be a valuable source of long-term revenue, so passing on the opportunity to build and maintain one for a client could keep you from maximizing your earning potential. Read More »

From Ordinary To Extraordinary: The Year Of The Large Distributor

From Ordinary To Extraordinary: The Year Of The Large Distributor

It was the best of times for some, it was the worst of times for others. Then again, maybe that’s too extreme on both ends of the spectrum. While there were both huge gains and lackluster sales among industry companies in 2015, in general it was a year of average positive growth for promotional product distributors. It was also a year in which the gap between small and large distributors widened enough to change the balance between both groups in the total sales volume figures for the industry. Overall, 2015 was the year of the large distributor. Read More »

Buyer Essentials

Buyer Essentials

Through the decades, promotional products have been proven again and again as one of the most highly effective advertising media for promoting a brand and influencing behavior. Some of the most interesting data to support the claim dates back to 1992—the result of an intercept study of air travelers at New York’s LaGuardia airport, where travelers pulled out logoed pens and key rings from their pockets and purses, and recalled stories about how they obtained them. These were extraordinary findings that since have been reconfirmed a number of times in similar studies—most recently with a follow-up intercept airport study in 2012. Read More »

Inside Eight of the Industry’s Top Workplaces

Inside Eight of the Industry’s Top Workplaces

Every year for the past five years PPB has recognized some of the best companies to work for based on nominations from the employees themselves. What makes some companies get it so right when others are sputtering into a nosedive on employee engagement? After having written about the honorees in this competition for all these years, it appears to come down to two things: creating a company culture where people want to give their best and help one another, and cultivating a positive workplace environment that’s ripe with opportunities and fulfillment so employees want to come to work—even on Mondays. Read More »

Is It Time To Turn The Page On Catalogs?

Is It Time To Turn The Page On Catalogs?

As more and more of our transactional experience moves away from paper, pen and phone orders to online fulfillment, the question of printed catalogs as an industry staple continues to pop up among suppliers and distributors alike. The mere existence of print isn’t the only conversation; rather, the content and its usefulness are equally responsible for many of the conversations that suppliers are having among themselves. Read More »

Industry Consolidation: Are We Better Off?

Industry Consolidation: Are We Better Off?

It’s a word often whispered behind a cupped hand. Consolidation. To some, the term carries with it a sense of fear, worry and concern. It’s not so much the results of consolidation that worry people but the concern about what happens in the midst of the acquisitions that cause the consolidation. Will there be a loss of jobs? A lack of clients? Fewer suppliers to choose from? And how will these acquisitions transform the industry’s landscape this year and 10 years from now? Read More »

Driven To Succeed

Driven To Succeed

Together these six multi-line reps rack up more than 158,000 miles a year from Alaska to New England bringing samples, promotional ideas, case studies, information and solutions from select suppliers to distributors and their clients. PPB recognizes the valuable contributions of the promotional products industry’s multi-line reps with its annual spotlight. Read More »

How Does Your Business Stack Up?

How Does Your Business Stack Up?

Every few years, PPAI produces its Distributors Business Report based on surveys with distributors to provide a benchmark of average industry trends and standards, to help owners better understand where their businesses stand in relation to one another. This survey, which was fielded and compiled in late 2015, consisted of 52 questions focused on the distributor business sales force. Read More »

The Best. Expo. Ever.

The Best. Expo. Ever.

If it was fresh, original, different, exceptional, singular or extraordinary—one could find it in action at the industry’s No. 1 trade show. Read More »

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