Tagged 'Features'

There’s An App For That

There’s An App For That

Hitting the road to rack up sales is a journey that’s been taken by hundreds in the promotional products industry. The evolution of technology  has moved sales reps past the stack of print catalogs, invoices in triplicate and folding paper … Read More »

Strong And Steady

Distributor Sales Continue To Surge Forward With Smaller Distributors Making The Biggest Gains In 2016 It was a year of positive but slow growth for large companies. Compared to 2015, the gap between small and large distributors shrank in 2016. … Read More »

The 60 Greatest Companies To Work For

The 60 Greatest Companies To Work For

This year 60 industry companies earned a spot on our list of the Greatest Companies To Work For. It wasn’t an easy feat for contenders but the victory was sweet. Over the past six years this program has been one of PPB’s most popular editorial recognition programs, drawing dozens of nominations from PPAI member companies in all categories and sizes. However, this year, we turned the program upside down and used employee ratings, instead of an in-house panel, as the primary selection criteria to determine the champs. Read More »

Tipping The Scales

Tipping The Scales

Brands spend billions of dollars each year on efforts aimed at influencing consumers by following a traditional marketing model. The U.S. alone accounts for an estimated $298 billion in ad expenditures annually and was recently named the world’s largest advertising … Read More »

Millennial Spotlight: Connecting With The Most Powerful Consumer Generation

Millennial Spotlight: Connecting With The Most Powerful Consumer Generation

The health of the American economy rests in the hands of consumers in their prime spending years. Their attitudes, behaviors and spending habits are reflective of their formative years, and are shaped by the political, economic and social climate of … Read More »

Forces For Good: The Heroes Among Us

It’s no secret that we have big problems in every community and around the globe—from disease, poverty, environmental challenges, and educational and social justice issues, to disaster relief needs. The good news is that promotional products industry companies are in … Read More »

On The Road Again

On The Road Again

In the following profiles, you’ll meet this year’s PPB Best Multi-Line Reps—10 individuals nominated by their suppliers and distributor customers for their superb performance, and selected by PPB in our annual tribute to these hard-working souls who keep the gears of the industry moving perfectly in sync. Read More »

Best Of Expo

Best Of Expo

This year’s PPAI Expo was the best-attended show in nine years, with distributor personnel verified at 12,267—the highest since 2008. And the numbers didn’t stop there. More than 19,688 total participants from across the U.S. and 31 countries participated in Expo including those representing 1,251 exhibitors in 3,144 booths—and 157 of the exhibiting companies were first-timers. Overall, the Expo filled one million square feet at the Mandalay Bay Convention Center in Las Vegas, and its economic impact to the city is estimated at a staggering $18.4 million by the Las Vegas Convention and Visitors Authority. Read More »

Top Promotions Of The Year

Top Promotions Of The Year

For almost 60 years, the PPAI Pyramid award has been the award to win, because it’s the ultimate recognition for distributor excellence in promotional program creativity, strategy and results. At The PPAI Expo in January, 38 distributor companies (and one supplier company in the collaboration category) took home the coveted Pyramid trophy marking their achievement as gold, silver and bronze winners. Their win is your gain for inspired campaign ideas. Read on to learn the behind-the-scenes strategy and execution that went into 20 of the gold and silver award-winning programs. Read More »

Licensed To Sell

Licensed To Sell

S’well. YETI. Fitbit. These brands have incredible recognition among clients, but they may also come with other types of intellectual property protection such as patents, service marks and copyrights. Of course, great ideas spawn great imitations—and sometimes those imitations are perfectly legitimate, as long as they don’t masquerade as the original. Here’s what you need to know about patents, trademarks and licensing. Read More »

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