Tagged 'Features'

Best Of Expo

Best Of Expo

This year’s PPAI Expo was the best-attended show in nine years, with distributor personnel verified at 12,267—the highest since 2008. And the numbers didn’t stop there. More than 19,688 total participants from across the U.S. and 31 countries participated in Expo including those representing 1,251 exhibitors in 3,144 booths—and 157 of the exhibiting companies were first-timers. Overall, the Expo filled one million square feet at the Mandalay Bay Convention Center in Las Vegas, and its economic impact to the city is estimated at a staggering $18.4 million by the Las Vegas Convention and Visitors Authority. Read More »

Top Promotions Of The Year

Top Promotions Of The Year

For almost 60 years, the PPAI Pyramid award has been the award to win, because it’s the ultimate recognition for distributor excellence in promotional program creativity, strategy and results. At The PPAI Expo in January, 38 distributor companies (and one supplier company in the collaboration category) took home the coveted Pyramid trophy marking their achievement as gold, silver and bronze winners. Their win is your gain for inspired campaign ideas. Read on to learn the behind-the-scenes strategy and execution that went into 20 of the gold and silver award-winning programs. Read More »

Licensed To Sell

Licensed To Sell

S’well. YETI. Fitbit. These brands have incredible recognition among clients, but they may also come with other types of intellectual property protection such as patents, service marks and copyrights. Of course, great ideas spawn great imitations—and sometimes those imitations are perfectly legitimate, as long as they don’t masquerade as the original. Here’s what you need to know about patents, trademarks and licensing. Read More »

Celebrating Leadership Excellence

Celebrating Leadership Excellence

PPAI’s top awards in 2017 salute four whose commitment has shaped the Association, and enriched the industry and our world. Read More »

 Head Of The Class

 Head Of The Class

You’ve got a stable of loyal clients and a portfolio that reflects your expertise and talent, but are these enough to show prospects and peers that you are the best promotional products professional you can possibly be? Industry professionals looking to add another feather to their cap will often turn to professional development and certification. Read More »

Built For Life

Built For Life

Consumers like promotional products. Consumers keep promotional products. Consumers have spoken and they praise promotional products as the leading advertising vehicle for brands. Those are some of the key messages coming out of PPAI’s latest groundbreaking study of consumers, conducted in September 2016 and fielded through Survey Sampling International with more than 1,000 consumers participating. Read More »

Better Together

Better Together

What It Takes To Be A Powerful Partner “Partner” may be the most potent word in the English language. One person may be able to accomplish quite a bit, but he or she is still just one person. Add a … Read More »

Shift Your Sales Into Top Gear

Shift Your Sales Into Top Gear

Whether it’s a predictable sales cycle or an economic downturn that stalls revenues, a promotional consultant’s bottom line can often take a hit. In the past decade, many of the nation’s biggest industries—housing, health care and energy among them—have suffered setbacks that effectively choked promotional products sales. Clients in stable industries can fall away, too, leaving consultants wondering how to breathe new life into their accounts. Read on to learn how three distributors maintain momentum when their clients’ business climates and marketing needs encounter business-altering change.

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Service Superheroes

Service Superheroes

If you ask customers about your company’s quality of service it always comes back to the people. Chances are there will be some comments about procedures, systems and policies but ultimately it’s the people who really make your customer service operation shine. PPB set out to find some of the best examples of extraordinary service in the promotional products industry for our annual feature on Service Superheroes. Read on to see this year’s lineup and learn more about how they deliver a remarkable experience. Read More »

The 2016 Best Bosses

The 2016 Best Bosses

PPB seeks out and spotlights the industry’s best bosses annually, and in this issue we are pleased to reveal the latest lineup of top people managers. Read More »

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