Tagged 'Featured'

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Sales: True Blue

Sales: True Blue

There are many intricacies to working with and selling to the Millennial generation but no step is more important than to understand how this buyer comes to market and what value they place on the businesses to which they choose to connect. Read More »

Eye On Apparel: High Expectations

Eye On Apparel: High Expectations

While complex societal forces mean women may feel they must temper their expectations, they won’t compromise when it comes to what they wear. Women want clothes that work as hard as they do—and look and feel great as well. Read More »

Market To Market: Say ‘I Do’ To The Wedding Industry

Market To Market: Say ‘I Do’ To The Wedding Industry

The many faces of the wedding industry, from photographers to bakers to ceremony officiants, exist solely to help to make wedding dreams a reality—and promotional products marry well with the messages these vendors want to deliver. Read More »

Fast Forward – March 2016

Fast Forward – March 2016

Is your company ready for a rebrand? Read on for tips. Plus, Five Minutes With Terry Dodd, MAS, independent sales rep for Dodd Consulting Group. Find out about his novel set in the promotional products industry. Read important information on managing marketing metrics and ad blockers and find out whether you spend more time on Facebook or taking coffee breaks and how that affects productivity at work. Read More »

Best Of Expo

Best Of Expo

Each year it’s hard not to be impressed with the wide array of creative promotional products on display at The PPAI Expo. This year was no different. Our intrepid PPB editors combed the nearly one million square feet of exhibit space and 3,300 booths for products that stood out to us. This month’s Editor’s reveals the products that caught the eye of each member of PPB’s editorial team. Read More »

A New Work State Of Mind

A New Work State Of Mind

Amid recent data reports revealing that the economic outlook among U.S. small-business owners is finally stabilizing, there’s cause for entrepreneurs to be optimistic. Whether or not that outlook begins to uptick not only depends upon how agile, adaptable, creative and resourceful entrepreneurs can be in planning for and reacting to market conditions, revenue and brand-building opportunities, but also how well they maintain a forward-thinking mindset. Read More »

Dishing Out Successful Promotions

Dishing Out Successful Promotions

Bars and restaurants fight for loyal patrons with every happy hour, holiday promotion and grand opening. Promotional products are an ideal way to keep customers coming back, but getting the right products into the right hands is the first step to serving up success. Read More »

A Refreshing Approach To Catalogs

A Refreshing Approach To Catalogs

Few companies see the glass as half full the way that Etching Industries Corp. does. Established in 1979 as a promotional supplier of decorated wine and spirit bottles, Indianapolis, Indiana-based Etching Industries (UPIC: ETCH0001)—also known as Etching Wines—narrowed its focus to wine bottles and related products after it was acquired in 2013 by the St Regis Group of Companies, simultaneously expanding its portfolio of products. Read More »

Material Matters

Material Matters

If you’re pitching green products to clients as if green is its own category, it may be time to rethink your approach. Read More »

Avoid These Common Start-up Traps

Avoid These Common Start-up Traps

While there is obviously no such thing as a blueprint for success, there are a number of key points that entrepreneurs should take into consideration. Read More »

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