Tagged 'Featured'

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Fast Forward – March 2016

Fast Forward – March 2016

Is your company ready for a rebrand? Read on for tips. Plus, Five Minutes With Terry Dodd, MAS, independent sales rep for Dodd Consulting Group. Find out about his novel set in the promotional products industry. Read important information on managing marketing metrics and ad blockers and find out whether you spend more time on Facebook or taking coffee breaks and how that affects productivity at work. Read More »

Best Of Expo

Best Of Expo

Each year it’s hard not to be impressed with the wide array of creative promotional products on display at The PPAI Expo. This year was no different. Our intrepid PPB editors combed the nearly one million square feet of exhibit space and 3,300 booths for products that stood out to us. This month’s Editor’s reveals the products that caught the eye of each member of PPB’s editorial team. Read More »

A New Work State Of Mind

A New Work State Of Mind

Amid recent data reports revealing that the economic outlook among U.S. small-business owners is finally stabilizing, there’s cause for entrepreneurs to be optimistic. Whether or not that outlook begins to uptick not only depends upon how agile, adaptable, creative and resourceful entrepreneurs can be in planning for and reacting to market conditions, revenue and brand-building opportunities, but also how well they maintain a forward-thinking mindset. Read More »

Dishing Out Successful Promotions

Dishing Out Successful Promotions

Bars and restaurants fight for loyal patrons with every happy hour, holiday promotion and grand opening. Promotional products are an ideal way to keep customers coming back, but getting the right products into the right hands is the first step to serving up success. Read More »

A Refreshing Approach To Catalogs

A Refreshing Approach To Catalogs

Few companies see the glass as half full the way that Etching Industries Corp. does. Established in 1979 as a promotional supplier of decorated wine and spirit bottles, Indianapolis, Indiana-based Etching Industries (UPIC: ETCH0001)—also known as Etching Wines—narrowed its focus to wine bottles and related products after it was acquired in 2013 by the St Regis Group of Companies, simultaneously expanding its portfolio of products. Read More »

Material Matters

Material Matters

If you’re pitching green products to clients as if green is its own category, it may be time to rethink your approach. Read More »

Avoid These Common Start-up Traps

Avoid These Common Start-up Traps

While there is obviously no such thing as a blueprint for success, there are a number of key points that entrepreneurs should take into consideration. Read More »

Camo Chic

Camo Chic

Hunting enthusiasts who mark their calendars by whatever game is in season aren’t the only people who cover themselves in camouflage these days. With the increasingly popular outdoor lifestyle pattern celebrated by TV shows like Duck Dynasty and big retailers like Cabela’s, Bass Pro Shops and Academy, there’s no stopping the camo from flying off the racks and shelves, especially in the middle of the country and in rural areas. Read More »

Serving Up A Side Of Promotional Success

Serving Up A Side Of Promotional Success

Frank’s Diner, a historic landmark in Kenosha, Wisconsin that’s been serving up hearty fare for nearly 90 years, earned a rightful place in the hearts of lunch-car fanatics nationwide when it was featured in an episode of the popular Food Network show Diners, Drive-Ins and Dives. What followed was a massive call for Frank’s-branded memorabilia. Read More »

How Hard Will You Push For ‘Yes’?

How Hard Will You Push For ‘Yes’?

I presented a seminar at an industry conference last weekend. Immediately afterward, I had a table set up alongside the stage to sell books. I processed a few sales with cash and credit cards and finally there was only one person standing in front of me, with a book in her hand. Read More »

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