Tagged 'Featured'

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A Refreshing Approach To Catalogs

A Refreshing Approach To Catalogs

Few companies see the glass as half full the way that Etching Industries Corp. does. Established in 1979 as a promotional supplier of decorated wine and spirit bottles, Indianapolis, Indiana-based Etching Industries (UPIC: ETCH0001)—also known as Etching Wines—narrowed its focus to wine bottles and related products after it was acquired in 2013 by the St Regis Group of Companies, simultaneously expanding its portfolio of products. Read More »

Material Matters

Material Matters

If you’re pitching green products to clients as if green is its own category, it may be time to rethink your approach. Read More »

Avoid These Common Start-up Traps

Avoid These Common Start-up Traps

While there is obviously no such thing as a blueprint for success, there are a number of key points that entrepreneurs should take into consideration. Read More »

Camo Chic

Camo Chic

Hunting enthusiasts who mark their calendars by whatever game is in season aren’t the only people who cover themselves in camouflage these days. With the increasingly popular outdoor lifestyle pattern celebrated by TV shows like Duck Dynasty and big retailers like Cabela’s, Bass Pro Shops and Academy, there’s no stopping the camo from flying off the racks and shelves, especially in the middle of the country and in rural areas. Read More »

Serving Up A Side Of Promotional Success

Serving Up A Side Of Promotional Success

Frank’s Diner, a historic landmark in Kenosha, Wisconsin that’s been serving up hearty fare for nearly 90 years, earned a rightful place in the hearts of lunch-car fanatics nationwide when it was featured in an episode of the popular Food Network show Diners, Drive-Ins and Dives. What followed was a massive call for Frank’s-branded memorabilia. Read More »

How Hard Will You Push For ‘Yes’?

How Hard Will You Push For ‘Yes’?

I presented a seminar at an industry conference last weekend. Immediately afterward, I had a table set up alongside the stage to sell books. I processed a few sales with cash and credit cards and finally there was only one person standing in front of me, with a book in her hand. Read More »

Stick It Here

Stick It Here

There’s something interesting and fun about products that stick, whether by adhesive, putty, magnetism or suction. Perhaps those products instantly take us back to fun childhood memories such as playing with modeling clay or receiving a smiley face sticker on a spelling test. Maybe it’s more scientific and the reason people gravitate towards products that stick is because they engage most of our senses. While stickers are an easy, inexpensive way to promote a brand—step onto any college campus and you’ll find students hunched over laptops heavily personalized with their favorite brand stickers—they’re just one of many players in the sticky category. Read More »

Speak With Confidence

Speak With Confidence

Even if you’ve made a compelling sales presentation to your prospect, it often takes weeks before you get a response. Therefore, you must burn vivid examples and key ideas into the prospect’s mind so he or she cannot forget how you’re different from your competition. This is critical if you are one of several individuals or teams competing for the same business. Read More »

Accessory Appreciation

Accessory Appreciation

Accessories such as caps, headbands, neckwear, footwear and aprons are some of the items that help make up the wearables category, the largest selling category in the promotional products industry at nearly 31 percent of total sales, according to PPAI’s 2014 Estimate of Distributor Sales. Bags came in fourth in that report, at 7.45 percent of total distributor sales. So at nearly 40 percent of the total promotional products market, wearable accessories and bags are a popular promotional investment. Read More »

Productivity Matters

Productivity Matters

Time is our most precious and limited resource. We never have enough time for all the things we want to do, and that includes learning. Yet, when we take a moment to improve our productivity, we can gain significant time. Read More »

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