Tagged 'Featured'

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What’s A Good Deal?

What’s A Good Deal?

You’ve worked hard to build your business and you’ve been disciplined in your approach to positioning it for sale. But how do you begin the process of actually selling it? How do you know who is likely to be interested and how long the process will take? Most important, how do you know what represents a “good deal” when selling your company? Read More »

Cloud Computing

Cloud Computing

Is your business using any cloud-based programs or services? From online email service to much more advanced applications, over the past few years cloud computing has provided solutions for businesses of all sizes. Cloud, or internet, computing gives you access to web-based applications and an IT infrastructure as a service, rather than installing a program on your computer or office server. This can offer a long list of advantages—chief among them are cost savings and ease of use. Read More »

Magic Touch

Magic Touch

Some of the world’s most renowned companies were started in a garage–among them, Apple Computer and Disney. Fort Lauderdale, Florida-based distributor Wizard Creations (UPIC: Wizard2), shares this origin story as well. Read More »

Step Right Up To Promotional Opportunities

Step Right Up To Promotional Opportunities

The smell of corndogs, the sound of calliope music and the sight of colorful booths conjure up happy childhood memories. Free-spirited music lovers and thoughtful film buffs make the most of festival season. Fairs and festivals are a rite of passage, and a tradition, for so many, that promoting these events to those who populate them shouldn’t be too difficult, right? Read More »

10 Ways To INVIGORATE Clients

10 Ways To INVIGORATE Clients

In the time you took to read this sentence, more than 20 million emails were written. I know what you’re thinking: “Half of them just landed in my inbox!” In this day and age when connecting with anyone is so easy, why is it that we struggle to stay in touch with people? That sounds like a trick question, but it’s not. The fact is that at any given time we’re experiencing an abundance of messages coming from a multitude of sources. The moment we open our eyes in the morning, the messages begin to flood in. Guess what? Your customers are in the same boat. Read More »

Marketing Modern Medicine

Marketing Modern Medicine

The implementation of the Affordable Care Act was heralded by some as a way to improve access to healthcare; by others, it was decried as another example of bureaucratic bloat. Regardless of where patients fall on the political spectrum, the reality is that healthcare needs and the industry that serves them continue to grow at a healthy pace. As a result, healthcare professionals are taking on more responsibility for communicating services and benefits to more patients—i.e. customers—and using promotional products to deliver the message. Read More »

Step By Step

Step By Step

U.S. businesses have a vested interest in helping their employees live healthier lives—it’s good for business. A 2010 Duke University study revealed that obesity costs American businesses $73.1 billion per year in medical expenses and lost productivity. So companies are increasingly interested in helping their employees choose healthy (and more productive) lifestyles that incorporate exercise, healthy eating, regular sleep and emotional wellness. And they’re incorporating a variety of physical items into their wellness plans to visibly incentivize and reward employees on the pathway to healthier living. Read More »

Market To Market: Real Estate

Market To Market: Real Estate

From the first walk-through to the final paperwork, real estate deals are fraught with anticipation, anxiety and a sense of impending ownership. Promotional products can make a real estate transaction memorable and more positive for agents, sellers and buyers. Read More »

Six Secrets Of Selling To Marketing Executives

Six Secrets Of Selling To Marketing Executives

You have a perfectly qualified lead: A marketing executive with a large budget who invests heavily each year in promotional products … but she isn’t buying. Was it something you said? No, it’s actually what you didn’t say. Read More »

Election Selection

Election Selection

Before the 2008 presidential election, campaign supporters often received branded political merchandise when they attended a campaign event or when then mailed in a donation to a candidate’s campaign or gave it in person. Now, buying branded items from a campaign’s own retail commerce website is the campaign donation. And those online purchases generate a gold mine of marketing data that campaigns can capitalize on. Read More »

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