Tagged 'Featured'

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Market To Market: Real Estate

Market To Market: Real Estate

From the first walk-through to the final paperwork, real estate deals are fraught with anticipation, anxiety and a sense of impending ownership. Promotional products can make a real estate transaction memorable and more positive for agents, sellers and buyers. Read More »

Six Secrets Of Selling To Marketing Executives

Six Secrets Of Selling To Marketing Executives

You have a perfectly qualified lead: A marketing executive with a large budget who invests heavily each year in promotional products … but she isn’t buying. Was it something you said? No, it’s actually what you didn’t say. Read More »

Election Selection

Election Selection

Before the 2008 presidential election, campaign supporters often received branded political merchandise when they attended a campaign event or when then mailed in a donation to a candidate’s campaign or gave it in person. Now, buying branded items from a campaign’s own retail commerce website is the campaign donation. And those online purchases generate a gold mine of marketing data that campaigns can capitalize on. Read More »

Sales: True Blue

Sales: True Blue

There are many intricacies to working with and selling to the Millennial generation but no step is more important than to understand how this buyer comes to market and what value they place on the businesses to which they choose to connect. Read More »

Eye On Apparel: High Expectations

Eye On Apparel: High Expectations

While complex societal forces mean women may feel they must temper their expectations, they won’t compromise when it comes to what they wear. Women want clothes that work as hard as they do—and look and feel great as well. Read More »

Market To Market: Say ‘I Do’ To The Wedding Industry

Market To Market: Say ‘I Do’ To The Wedding Industry

The many faces of the wedding industry, from photographers to bakers to ceremony officiants, exist solely to help to make wedding dreams a reality—and promotional products marry well with the messages these vendors want to deliver. Read More »

Fast Forward – March 2016

Fast Forward – March 2016

Is your company ready for a rebrand? Read on for tips. Plus, Five Minutes With Terry Dodd, MAS, independent sales rep for Dodd Consulting Group. Find out about his novel set in the promotional products industry. Read important information on managing marketing metrics and ad blockers and find out whether you spend more time on Facebook or taking coffee breaks and how that affects productivity at work. Read More »

Best Of Expo

Best Of Expo

Each year it’s hard not to be impressed with the wide array of creative promotional products on display at The PPAI Expo. This year was no different. Our intrepid PPB editors combed the nearly one million square feet of exhibit space and 3,300 booths for products that stood out to us. This month’s Editor’s reveals the products that caught the eye of each member of PPB’s editorial team. Read More »

A New Work State Of Mind

A New Work State Of Mind

Amid recent data reports revealing that the economic outlook among U.S. small-business owners is finally stabilizing, there’s cause for entrepreneurs to be optimistic. Whether or not that outlook begins to uptick not only depends upon how agile, adaptable, creative and resourceful entrepreneurs can be in planning for and reacting to market conditions, revenue and brand-building opportunities, but also how well they maintain a forward-thinking mindset. Read More »

Dishing Out Successful Promotions

Dishing Out Successful Promotions

Bars and restaurants fight for loyal patrons with every happy hour, holiday promotion and grand opening. Promotional products are an ideal way to keep customers coming back, but getting the right products into the right hands is the first step to serving up success. Read More »

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