Tagged 'Featured'

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Success Starts With A Strong Brand

Success Starts With A Strong Brand

The first article in this series spoke to the ways business owners can prepare for success. For example, every morning we must take steps to proactively recommit to our business. Every day we must do things that work on our business, not just in our business. Every day we must focus on moving people along a customer continuum that gets them one step closer to saying, “Yes!” So what happens next? Read More »

 Sales Are Great But Profitability Is King

 Sales Are Great But Profitability Is King

Some time ago I attended a National Speakers Association convention and heard a speaker share insights on the importance of profitability. The speaker was a CPA and, while his name and the details of his presentation escape me, a comment he made during his presentation stuck in my head. Now, some 20 years later, it still resonates with me. “Sales feed egos, profits feed families.” This has become my mantra as I speak, train and consult with small businesses internationally. Read More »

Plant Seeds Of Promotional Success

Plant Seeds Of Promotional Success

Food is fuel, and our nation’s farmers and ranchers continue working to fuel the nation—and in some cases other nations—despite wild weather, wacky economics and global politics. U.S. food consumption in 2013 totaled 635 billion pounds, and 81 percent of that food was produced domestically. The 19 percent of food that is imported either cannot grow in the U.S. or is less expensive to produce overseas, according to the U.S. Department of Agriculture. Read More »

Flip Your Mental Switch To Success

Flip Your Mental Switch To Success

As a 19-year entrepreneur, I can tell you that creating a business that endures is the hardest thing anyone can do. It’s frustrating. It’s lonely. It’s always on you. It’s about making tough decisions. It has moments of great disappointment. And, did I say it’s lonely? If you’re in this position too, it is possible to create something special and work through whatever limitations and self-doubt you might experience in the process. Here are six simple suggestions to help you prepare your mind for business, and prepare your business for success. Read More »

Spread The Message

Spread The Message

Think about where you spend the most time in your home—the kitchen, right? When you have guests over, chances are that everyone congregates around the cheese-and-cracker tray at the kitchen island even though there are perfectly good couches and snacks over in the family room. With the open concept design trend toward big kitchen islands, and Food Network-inspired home chefs cooking meals with ultra-fresh ingredients that need chopping and sautéing, the kitchen is where the action is. Read More »

Timeless Tees

Timeless Tees

Look through anyone’s photo album (or social media profile) and it’s pretty clear that t-shirts are an integral part of peoples’ lives—and have been for many decades. The t-shirts we wear create a visual timeline of our favorite events, schools, sports teams, places, trips and brands. Read More »

Creating Our Brand New World

Creating Our Brand New World

PPAI’s new Get In Touch! industry branding campaign is extremely exciting and much needed. Launched last month, it’s a bold move by PPAI to change the perception of our industry from the outside in. Read More »

Outfitted For Adventure

Outfitted For Adventure

A comfy camp chair, a snug sleeping bag, and a cooler that won’t quit on the hottest of days—these are just a few of the typical items that make the great outdoors even greater. And when coveted gear is gifted in the form of a promotional incentive, reward or thank-you gift, it becomes even more cherished. Read More »

Yes, She Can

Yes, She Can

This year’s Woman of Achievement Award winner, Mary Dobsch, president of supplier The Chest (UPIC: thechest) has spent her inspiring career—all 35 years—as an integral member of the promotional products industry, committed to sharing her knowledge and experience freely to help others succeed. Read More »

Open For Business

Open For Business

From the mom-and-pop sundries shop to the regional chain of family-owned grocery stores, small businesses are a creative marketing goldmine. Encouraging consumers to patronize local establishments is not only the trend nowadays, it’s also perceived as good for community morale. Read More »

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