Tagged 'Featured'

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Wearable ‘Wow’

Wearable ‘Wow’

Just as a sprig of mint and a slice of cucumber turn an average glass of water into something spa-worthy, the items we choose to embellish an outfit can turn heads. It’s often the little things such as a colorful tote or an interesting piece of jewelry or a fun tie that catches people’s attention. That extra garnish of the right accessory is the ‘wow’ factor that adds serious promotional power. And the more an accessory can do for the wearer, the better. Read More »

Cultivating Bigger, Better Sales

Cultivating Bigger, Better Sales

Are you ready to start selling your products and services? If you’re nodding your head and thinking “Yes!” this means you’ve thought things through and have started by creating your brand. Then, you identified a budget and put together a marketing plan that includes specific strategies and tactics. You’ve prepped the job and now you’re ready to paint, so to speak. Read More »

Generational Selling

Generational Selling

As the wants and needs of the people we sell to change, the way we sell is also changing. Today’s new market is driven by the Millennial generation, and they have taken the majority spot among U.S. workers and potential buyers. Members of the workforce’s youngest generation are helping to challenge traditional sales models and creating the necessity for new approaches to supply chain management within our industry. Read More »

Ready To Roll

Ready To Roll

In today’s highly mobile society, the right bag to carry and protect our many (expensive) technical devices—laptops, smartphones, tablets and e-readers—is essential. According to the U.S. Travel Association, U.S. residents logged 1.7 billion trips for leisure and 459 million trips for business in 2015. Read on to see some great bag options for gifts, incentives and promotions, and for tips on choosing bags for specific purposes as well as how to distinguish between good, better and best backpacks. Read More »

Smart Marketing

Smart Marketing

If you didn’t read the article on branding in the December issue, I encourage you to go back and look it over. Good branding is the first step to developing results-oriented marketing. And, every business needs marketing. Why? What makes marketing so important? Marketing starts the conversation! It moves people through their own decision-making process to get to “yes!” It builds visibility, authority and trust. You need marketing to create a thriving business. Read More »

 On The Scene

 On The Scene

Whether they’re first on the scene or first to help you recover, first responders are a lifeline and lifesaver for us in times of crisis and disaster. Promotional products help us remember how much and in how many ways they can help. The key, say experienced consultants, is effectively combining messages with memorable products. Read More »

You’ve Been Scammed!

You’ve Been Scammed!

There are a few common scams in the promotional products industry. One of the most frequent scams involves fraudulent orders that are placed with a stolen credit card. The payment will appear to be valid and the distributor fulfills the order, but when the actual credit card holder notices the charge and initiates a charge-back, the distributor loses the payment. While it may be difficult to identify scammers after the deed, let alone prosecute them, there are some consistent giveaways that can tip you off to a potential scam before you become a victim. While it may be difficult to identify scammers after the deed, let alone prosecute them, there are some consistent giveaways that can tip you off to a potential scam before you become a victim. Read More »

Success Starts With A Strong Brand

Success Starts With A Strong Brand

The first article in this series spoke to the ways business owners can prepare for success. For example, every morning we must take steps to proactively recommit to our business. Every day we must do things that work on our business, not just in our business. Every day we must focus on moving people along a customer continuum that gets them one step closer to saying, “Yes!” So what happens next? Read More »

 Sales Are Great But Profitability Is King

 Sales Are Great But Profitability Is King

Some time ago I attended a National Speakers Association convention and heard a speaker share insights on the importance of profitability. The speaker was a CPA and, while his name and the details of his presentation escape me, a comment he made during his presentation stuck in my head. Now, some 20 years later, it still resonates with me. “Sales feed egos, profits feed families.” This has become my mantra as I speak, train and consult with small businesses internationally. Read More »

Plant Seeds Of Promotional Success

Plant Seeds Of Promotional Success

Food is fuel, and our nation’s farmers and ranchers continue working to fuel the nation—and in some cases other nations—despite wild weather, wacky economics and global politics. U.S. food consumption in 2013 totaled 635 billion pounds, and 81 percent of that food was produced domestically. The 19 percent of food that is imported either cannot grow in the U.S. or is less expensive to produce overseas, according to the U.S. Department of Agriculture. Read More »

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