Tagged 'Featured'

Page 2 of 1812345...10...Last »

Ready To Roll

Ready To Roll

In today’s highly mobile society, the right bag to carry and protect our many (expensive) technical devices—laptops, smartphones, tablets and e-readers—is essential. According to the U.S. Travel Association, U.S. residents logged 1.7 billion trips for leisure and 459 million trips for business in 2015. Read on to see some great bag options for gifts, incentives and promotions, and for tips on choosing bags for specific purposes as well as how to distinguish between good, better and best backpacks. Read More »

Smart Marketing

Smart Marketing

If you didn’t read the article on branding in the December issue, I encourage you to go back and look it over. Good branding is the first step to developing results-oriented marketing. And, every business needs marketing. Why? What makes marketing so important? Marketing starts the conversation! It moves people through their own decision-making process to get to “yes!” It builds visibility, authority and trust. You need marketing to create a thriving business. Read More »

 On The Scene

 On The Scene

Whether they’re first on the scene or first to help you recover, first responders are a lifeline and lifesaver for us in times of crisis and disaster. Promotional products help us remember how much and in how many ways they can help. The key, say experienced consultants, is effectively combining messages with memorable products. Read More »

You’ve Been Scammed!

You’ve Been Scammed!

There are a few common scams in the promotional products industry. One of the most frequent scams involves fraudulent orders that are placed with a stolen credit card. The payment will appear to be valid and the distributor fulfills the order, but when the actual credit card holder notices the charge and initiates a charge-back, the distributor loses the payment. While it may be difficult to identify scammers after the deed, let alone prosecute them, there are some consistent giveaways that can tip you off to a potential scam before you become a victim. While it may be difficult to identify scammers after the deed, let alone prosecute them, there are some consistent giveaways that can tip you off to a potential scam before you become a victim. Read More »

Success Starts With A Strong Brand

Success Starts With A Strong Brand

The first article in this series spoke to the ways business owners can prepare for success. For example, every morning we must take steps to proactively recommit to our business. Every day we must do things that work on our business, not just in our business. Every day we must focus on moving people along a customer continuum that gets them one step closer to saying, “Yes!” So what happens next? Read More »

 Sales Are Great But Profitability Is King

 Sales Are Great But Profitability Is King

Some time ago I attended a National Speakers Association convention and heard a speaker share insights on the importance of profitability. The speaker was a CPA and, while his name and the details of his presentation escape me, a comment he made during his presentation stuck in my head. Now, some 20 years later, it still resonates with me. “Sales feed egos, profits feed families.” This has become my mantra as I speak, train and consult with small businesses internationally. Read More »

Plant Seeds Of Promotional Success

Plant Seeds Of Promotional Success

Food is fuel, and our nation’s farmers and ranchers continue working to fuel the nation—and in some cases other nations—despite wild weather, wacky economics and global politics. U.S. food consumption in 2013 totaled 635 billion pounds, and 81 percent of that food was produced domestically. The 19 percent of food that is imported either cannot grow in the U.S. or is less expensive to produce overseas, according to the U.S. Department of Agriculture. Read More »

Flip Your Mental Switch To Success

Flip Your Mental Switch To Success

As a 19-year entrepreneur, I can tell you that creating a business that endures is the hardest thing anyone can do. It’s frustrating. It’s lonely. It’s always on you. It’s about making tough decisions. It has moments of great disappointment. And, did I say it’s lonely? If you’re in this position too, it is possible to create something special and work through whatever limitations and self-doubt you might experience in the process. Here are six simple suggestions to help you prepare your mind for business, and prepare your business for success. Read More »

Spread The Message

Spread The Message

Think about where you spend the most time in your home—the kitchen, right? When you have guests over, chances are that everyone congregates around the cheese-and-cracker tray at the kitchen island even though there are perfectly good couches and snacks over in the family room. With the open concept design trend toward big kitchen islands, and Food Network-inspired home chefs cooking meals with ultra-fresh ingredients that need chopping and sautéing, the kitchen is where the action is. Read More »

Timeless Tees

Timeless Tees

Look through anyone’s photo album (or social media profile) and it’s pretty clear that t-shirts are an integral part of peoples’ lives—and have been for many decades. The t-shirts we wear create a visual timeline of our favorite events, schools, sports teams, places, trips and brands. Read More »

Page 2 of 1812345...10...Last »
  • Categories

  • Tags