Tagged 'Featured'

Close Up-Kathy Schneider

Close Up-Kathy Schneider

Kathy Schneider knows a good thing when she finds it, which is why the promotional products veteran has stuck with the business for 26 years. “I can’t believe it’s been that long,” says Schneider, who is Southwest regional sales manager for Bridgeport, Connecticut-based supplier Prime Resources Corp. (UPIC: PRIME). She entered the industry after answering an ad in the newspaper, seeking a sales rep position at PaperMate. “I probably have that clipped out and saved somewhere,” says Schneider. “Most all of my fellow PaperMate reps are still in this business!” Read More »

Gauging The Auto Industry

Gauging The Auto Industry

There’s a marketing tactic for every make and model—you just have to find it. Read More »

Mix And Match

Mix And Match

Ideas for taking full advantage of bold, statement-making prints and patterns Read More »

Promotional Revival

Promotional Revival

Marketing efforts that include promotional products can boost faith-based programs. Read More »

Salute To The C-Suite

Salute To The C-Suite

Executive gifts can be tech-focused or hint at hobbies, but personalization makes them memorable. Read More »

Arm Yourself

Arm Yourself

If you or your clients aren’t participating in “arm parties,” then you’re definitely missing out. For the uninitiated, an arm party is achieved when a woman layers multiple bracelets and watches on one or both of her arms. Leandra Medine, author of The Man Repeller blog and the first to use the term, says it’s not an arm party until there are a minimum of three pieces of jewelry on a single arm. Of course, the more the merrier—Medine has styled her wrists with as many as 10 baubles at a time. Read More »

Palatable Promotions

Palatable Promotions

Sweet, salty, sour, bitter. We love the diversity and depth of food. We watch television shows about it. We read books about it. Our gustatory pursuits send us into remote jungles, deep seas, hole-in-the-wall cafés and roaming food trucks, all for a taste of the divine. Food equals more than satiety for many; it is a source of nostalgia, healing and comfort. Promotional food gifts carry more than the message they are imprinted with, too. The right food gift, sweet or savory, reflects a client’s individual tastes and can strengthen business relationships all around. Read More »

The Glory Of Youth

The Glory Of Youth

Since June, the orange Truth® Tour truck has been making stops in towns across the country, piggybacking on youth-oriented festivals and concerts to spread its anti-smoking message to young people ages 12-21. When the truck arrives, Truth Tour riders—energetic men and women in their late teens and early 20s—hop out and begin setting up a mobile dance floor, audio equipment, a shade tent and mountains of branded products bearing the tour’s “don’t smoke” message. Read More »

A Nice Place To Work

A Nice Place To Work

Jack Goldberg, CAS, shares how he built a friendly, award-winning company. Read More »

Riding The Pony Express

Riding The Pony Express

The American Gas Association sends out a message to the masses at the world’s biggest horse races. Read More »

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