Tagged 'Featured'

We Are The Problem

We Are The Problem

Distributors, what would you do if your sales force wasn’t interested in learning about new products, wasn’t loyal to you and couldn’t be counted on to close leads on your behalf? You’d fire them, right? Read More »

Pumped Up About Fit Living

Pumped Up About Fit Living

In the gym or on the trail, fitness goals are set and met by millions each year. But beyond the treadmill, health and fitness are also themes upon which many nonprofits build awareness campaigns, and they are also the foundation … Read More »

Bling’s The Thing

Bling’s The Thing

The terminology of “bling”—flashy, elaborate and ornamented apparel and accessories—may be recent, but its appeal is ancient. Paleolithic cave paintings were adorned with glittery bits of mica, and Egyptians were buried with gold and precious stones to ensure a prosperous afterlife. While we now know we can’t take it with us, admirers of all things sparkly, shiny and glittery can cover themselves in blinged-out promotional items. Read More »

Close Up-Kathy Schneider

Close Up-Kathy Schneider

Kathy Schneider knows a good thing when she finds it, which is why the promotional products veteran has stuck with the business for 26 years. “I can’t believe it’s been that long,” says Schneider, who is Southwest regional sales manager for Bridgeport, Connecticut-based supplier Prime Resources Corp. (UPIC: PRIME). She entered the industry after answering an ad in the newspaper, seeking a sales rep position at PaperMate. “I probably have that clipped out and saved somewhere,” says Schneider. “Most all of my fellow PaperMate reps are still in this business!” Read More »

Gauging The Auto Industry

Gauging The Auto Industry

There’s a marketing tactic for every make and model—you just have to find it. Read More »

Mix And Match

Mix And Match

Ideas for taking full advantage of bold, statement-making prints and patterns Read More »

Promotional Revival

Promotional Revival

Marketing efforts that include promotional products can boost faith-based programs. Read More »

Salute To The C-Suite

Salute To The C-Suite

Executive gifts can be tech-focused or hint at hobbies, but personalization makes them memorable. Read More »

Arm Yourself

Arm Yourself

If you or your clients aren’t participating in “arm parties,” then you’re definitely missing out. For the uninitiated, an arm party is achieved when a woman layers multiple bracelets and watches on one or both of her arms. Leandra Medine, author of The Man Repeller blog and the first to use the term, says it’s not an arm party until there are a minimum of three pieces of jewelry on a single arm. Of course, the more the merrier—Medine has styled her wrists with as many as 10 baubles at a time. Read More »

Palatable Promotions

Palatable Promotions

Sweet, salty, sour, bitter. We love the diversity and depth of food. We watch television shows about it. We read books about it. Our gustatory pursuits send us into remote jungles, deep seas, hole-in-the-wall cafés and roaming food trucks, all for a taste of the divine. Food equals more than satiety for many; it is a source of nostalgia, healing and comfort. Promotional food gifts carry more than the message they are imprinted with, too. The right food gift, sweet or savory, reflects a client’s individual tastes and can strengthen business relationships all around. Read More »

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