Tagged 'Featured'

Speak Up, Speak Out Now

Speak Up, Speak Out Now

Everybody loves tax reform. At least, that’s the conventional wisdom in Washington. And what’s not to love? The tax reform plan being discussed in 2017 involves lowering corporate tax rates to 20-25 percent, immediate expensing for capital expenditures, and repealing … Read More »

Millennial Spotlight: Connecting With The Most Powerful Consumer Generation

Millennial Spotlight: Connecting With The Most Powerful Consumer Generation

The health of the American economy rests in the hands of consumers in their prime spending years. Their attitudes, behaviors and spending habits are reflective of their formative years, and are shaped by the political, economic and social climate of … Read More »

Forces For Good: The Heroes Among Us

It’s no secret that we have big problems in every community and around the globe—from disease, poverty, environmental challenges, and educational and social justice issues, to disaster relief needs. The good news is that promotional products industry companies are in … Read More »

Professional Aspirations

Professional Aspirations

Before “white collar” jobs existed, trades and tradesmen were the professionals of the world. Early trade organizations were guilds, which morphed into today’s trade unions and trade associations. With the evolution of the workforce and the expansion of education across Europe came new groups to foster and encourage professionalism and continuing education—professional societies. Among the earliest is The Royal Society of London, a national scientific academy founded in 1662 and still active today. Association membership continues to grow; nearly half the 828 associations that participated in a 2016 Marketing General Incorporated (MGI) benchmarking survey reported an increase in member numbers over the previous year. Read More »

Pack Mentality

Pack Mentality

While older generations tend to see nature as a place to get away from it all and conquer athletic challenges with the best (and most expensive) technical gear, Millennials just want to have relaxed fun with their friends in the outdoors, and share their experiences on social media, according to outdoor industry experts. Read More »

Inspired To Get In Touch

Inspired To Get In Touch

At the recent skucon conference (an annual educational experience for industry entrepreneurs held concurrent with the The PPAI Expo in Las Vegas), distributor and supplier attendees became our use case for the power of promotional products and the Get In Touch! initiative. Our medium, when treated as a vehicle for conveying emotion, becomes much more than products, and an entire promotional campaign can fulfill a passionate purpose. Read More »

Why Email Marketing Outperforms

Why Email Marketing Outperforms

While many businesses today are guilty of chasing the latest digital marketing craze, good old email marketing still wins hands down when it comes to return on investment. Read More »

Never Forget

Never Forget

For all our planning for the future, we don’t want to forget the past. Museums and preservation groups dedicated to keeping the past alive are more popular than ever—more than 4,500 programs dedicated to preserving history are at work in the U.S. and Canada alone. And museums, which number roughly 35,000 in the U.S. alone, run the gamut—from natural history to art to technology. Quirky collections abound as well, showcasing everything from barbed wire to SPAM (the canned meat, not the email invader). Read More »

Shortlist From The Show Floor

Shortlist From The Show Floor

Year after year, The PPAI Expo show floor at Mandalay Bay Convention Center pulses with creative energy as distributors search for new products to wow their clients. This year’s 3,100 booths were filled with innovative, interesting promotional products and PPB’s editors navigated all 870,000 square feet of convention space to pick their favorites. Here are the products that stood out to each editor. Read More »

Getting Off The Sales Plateau

Getting Off The Sales Plateau

One topic that I rarely see addressed in sales literature is the one I’m taking on this month: how to get yourself off the dreaded sales plateau. You know what that looks like, right? Your salespeople are still doing the things they were doing, but suddenly the sales growth is gone. All their effort goes to maintaining the status quo, or maybe “growing” the company at five percent. Read More »

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