Tagged 'Featured'

Strong And Steady

Distributor Sales Continue To Surge Forward With Smaller Distributors Making The Biggest Gains In 2016 It was a year of positive but slow growth for large companies. Compared to 2015, the gap between small and large distributors shrank in 2016. … Read More »

The 60 Greatest Companies To Work For

The 60 Greatest Companies To Work For

This year 60 industry companies earned a spot on our list of the Greatest Companies To Work For. It wasn’t an easy feat for contenders but the victory was sweet. Over the past six years this program has been one of PPB’s most popular editorial recognition programs, drawing dozens of nominations from PPAI member companies in all categories and sizes. However, this year, we turned the program upside down and used employee ratings, instead of an in-house panel, as the primary selection criteria to determine the champs. Read More »

Tipping The Scales

Tipping The Scales

Brands spend billions of dollars each year on efforts aimed at influencing consumers by following a traditional marketing model. The U.S. alone accounts for an estimated $298 billion in ad expenditures annually and was recently named the world’s largest advertising … Read More »

Speak Up, Speak Out Now

Speak Up, Speak Out Now

Everybody loves tax reform. At least, that’s the conventional wisdom in Washington. And what’s not to love? The tax reform plan being discussed in 2017 involves lowering corporate tax rates to 20-25 percent, immediate expensing for capital expenditures, and repealing … Read More »

Millennial Spotlight: Connecting With The Most Powerful Consumer Generation

Millennial Spotlight: Connecting With The Most Powerful Consumer Generation

The health of the American economy rests in the hands of consumers in their prime spending years. Their attitudes, behaviors and spending habits are reflective of their formative years, and are shaped by the political, economic and social climate of … Read More »

Forces For Good: The Heroes Among Us

It’s no secret that we have big problems in every community and around the globe—from disease, poverty, environmental challenges, and educational and social justice issues, to disaster relief needs. The good news is that promotional products industry companies are in … Read More »

Professional Aspirations

Professional Aspirations

Before “white collar” jobs existed, trades and tradesmen were the professionals of the world. Early trade organizations were guilds, which morphed into today’s trade unions and trade associations. With the evolution of the workforce and the expansion of education across Europe came new groups to foster and encourage professionalism and continuing education—professional societies. Among the earliest is The Royal Society of London, a national scientific academy founded in 1662 and still active today. Association membership continues to grow; nearly half the 828 associations that participated in a 2016 Marketing General Incorporated (MGI) benchmarking survey reported an increase in member numbers over the previous year. Read More »

Pack Mentality

Pack Mentality

While older generations tend to see nature as a place to get away from it all and conquer athletic challenges with the best (and most expensive) technical gear, Millennials just want to have relaxed fun with their friends in the outdoors, and share their experiences on social media, according to outdoor industry experts. Read More »

Inspired To Get In Touch

Inspired To Get In Touch

At the recent skucon conference (an annual educational experience for industry entrepreneurs held concurrent with the The PPAI Expo in Las Vegas), distributor and supplier attendees became our use case for the power of promotional products and the Get In Touch! initiative. Our medium, when treated as a vehicle for conveying emotion, becomes much more than products, and an entire promotional campaign can fulfill a passionate purpose. Read More »

Why Email Marketing Outperforms

Why Email Marketing Outperforms

While many businesses today are guilty of chasing the latest digital marketing craze, good old email marketing still wins hands down when it comes to return on investment. Read More »

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