Tagged 'Fast Forward'

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Make B2B Emails More Personal

Make B2B Emails More Personal

When our inboxes are inundated with mass marketing emails, the ensuing cleanup can seem ruthless. It’s necessary, though, right? But when we think about the recipients of our B2B emails doing the same thing, it stings a little. To avoid being part of a prospect’s mass-email eradication, consider a few strategic moves that will focus the content and purpose of your B2B marketing emails. Read More »

Fast Forward

Fast Forward

Group gifting is a great way to give friends and co-workers—even family members—meaningful, cherished gifts that otherwise might break a single giver’s budget. But coordinating the fundraising, shopping and delivery can be a tedious and sometimes convoluted process. That’s why Arry Yu and Christie Gettler founded the retail group-gifting website GiftStarter. Read More »

Manage Employee Energy To Drive Engagement

Manage Employee Energy To Drive Engagement

Do your engagement efforts at work seem to backfire? Brady Wilson believes he knows why. Wilson, who has dubbed himself the Human Energy Architect, believes the more companies focus on engagement, the more they drain employee productivity. Read More »

Who Wants To Be A Minion-aire?

Who Wants To Be A Minion-aire?

Universal Pictures digs deep to promote animated ‘Minions’ movie. The marketing leading up to the summer release of Universal Pictures’ Minions has been nothing short of a banana-colored blitz. From Minion-ized classic works of art to custom cutout cookies, Universal’s marketing team upped the ante on promotional campaigns. Read More »

You Look Scent-sational!

Whether you see it as a practical necessity or something out of science fiction, wearable scent technology is on the horizon. Read More »

The Bidding Is Easy In New Jersey

Nonprofit group Choose New Jersey, Inc., ensures Garden State-based small businesses never miss an RFP opportunity with its RFP Watch subscription service. Read More »

It’s A New Age In The Workplace

Millennials aren’t the only capable workers out there; older employees are still a wellspring of quality talent. Read More »

A Whale Of A Problem

As email “phishers” look to increase their financial rewards, CEOs and other top executives are increasingly being targeted with scams seeking access to their personal information. Read More »

Color Code

Don’t take for granted that four-color is always the best choice for illustrating product images. Read More »

Small But Safe

Consumers feel most comfortable purchasing from small businesses due to fears of online security breaches that have plagued many U.S. big-box stores. Read More »

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