Tagged 'Fast Forward'

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The Great Escape

A look at how America is spending its summer vacation Read More »

Tips For Reaching YouTube Megastardom

YouTube, the popular video-sharing platform owned by Google, claims 100 hours of video are uploaded to its site each minute. With so much free content available to viewers, niche brands posting marketing videos to the site face massive uphill battles for achieving views, likes and shares for their content. Here are five proven steps for building a YouTube audience, offered by Alexander Debelov, CEO of Virool.com, an agency that helps brands connect to customers through online video content. Read More »

Riding The Pony Express

Riding The Pony Express

The American Gas Association sends out a message to the masses at the world’s biggest horse races. Read More »

Five Minutes With Anne Zimmer, President Of Victor, New York-based SailorBags

Five Minutes With Anne Zimmer, President Of Victor, New York-based SailorBags

Formerly an engineer for Fortune 500 companies such as Kodak and Xerox, Anne Zimmer made the leap to the promotional products world five years ago when she purchased Victor, New York-based supplier SailorBags (UPIC: S598750). She made the switch after experiencing success as the head of a separate business her parents operated in another industry. Read More »

Five Minutes With Christopher DeLorenzo, Lead Designer For Johnny Cupcakes

Five Minutes With Christopher DeLorenzo, Lead Designer For Johnny Cupcakes

Don’t expect clothing company Johnny Cupcakes, Inc. to cure a sugar craving—the only confections this brand offers are its “sweet” imprinted t-shirts and kitschy, bakery-style décor. Since 2001, the company has sold logoed apparel and accessories that cleverly riff on familiar logos by replacing elements of the designs with cupcakes. Four years ago, Christopher DeLorenzo took over as lead designer for the Boston, Massachusetts-based company following a stint at New York’s Saatchi and Saatchi X marketing agency. In his free time, DeLorenzo is also a talented illustrator and print maker who teaches a Skillshare.com course on custom printing t-shirts. He talked to PPB about the art of making the perfect printed tee. Read More »

Twitter Takes A Nosedive

Twitter Takes A Nosedive

Feelings about the service are changing just as brands hit their stride. Read More »

What Your Logo Color Says About You

Doctoral student Jessica Ridgway from the University of Missouri-Columbia asked 184 adults to describe the emotions they felt toward fictional logos of different colors. Let these results guide the color choices for your next campaign. Read More »

Is iPhone’s Reign Of Dominance Ending?

In the second quarter of 2013, the number of mobile developer jobs for Android (7,073) overtook those for iPhone (6,989) for the first time in history. Read More »

Promotions RX

Promotions RX

To stand out among its local competitors, a hostel in Cuzco, Peru, markets its services using an item few, if any, product promotions have ever utilized: the coca leaf. Read More »

Car Talk

Car Talk

Multi-line reps, distributors, factory reps or any promotions professional spending a lot of time behind the wheel might benefit from vehicular sensors that link their cars to the internet. Read More »

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