Tagged 'Eye on Apparel'

What To Wear: Expo Edition

What To Wear: Expo Edition

Wandering through the apparel supplier booths at The PPAI Expo is like walking the aisles of a candy store—the creative displays of bright colors, bold patterns and new retail-inspired style offerings entice even the most discriminating distributors gathering apparel ideas for their clients. With so many wearable options on the show floor, choosing just a few to highlight was a challenge. But here are the apparel items we couldn’t resist sharing. Read More »

Wearable ‘Wow’

Wearable ‘Wow’

Just as a sprig of mint and a slice of cucumber turn an average glass of water into something spa-worthy, the items we choose to embellish an outfit can turn heads. It’s often the little things such as a colorful tote or an interesting piece of jewelry or a fun tie that catches people’s attention. That extra garnish of the right accessory is the ‘wow’ factor that adds serious promotional power. And the more an accessory can do for the wearer, the better. Read More »

In The Forecast: Foul Weather Wear

In The Forecast: Foul Weather Wear

Ask anyone hosting large outdoor events what their biggest fear is and most would say weather. There’s little worse than rain driving all your attendees to their cars and back home, ruining your event and costing you money. Rain can be a major bummer—but it can also be a ‘promotunity’. Read More »

Mom, Where’s My Favorite Shirt?

Mom, Where’s My Favorite Shirt?

Winning characteristics of the best promotional apparel for kids Many children have one special go-to piece of clothing that they wear constantly, even waiting by the dryer for it to be ready to wear again. If you’re lucky, that t-shirt … Read More »

Beyond The Gym

Beyond The Gym

America’s focus on fitness and healthy living and the 25-percent increase in sports participation among high-school students over the past 35 years have contributed to the $97 billion U.S. activewear market, according to Morgan Stanley’s October 2015 report, “Global Athletic Wear: Very Bullish Five-Year Outlook.” It’s a great time to incorporate activewear into promotional campaigns. Read More »

Timeless Tees

Timeless Tees

Look through anyone’s photo album (or social media profile) and it’s pretty clear that t-shirts are an integral part of peoples’ lives—and have been for many decades. The t-shirts we wear create a visual timeline of our favorite events, schools, sports teams, places, trips and brands. Read More »

Work Wear

Work Wear

A great work uniform not only makes your employees feel and look good, but it also increases positive brand recognition and company image, and helps promote safety in the workplace. A 2013 survey conducted for Cintas Corporation by Harris Interactive® revealed that nearly 65 percent of U.S. adults said that uniformed employees give them a positive perception of a company. Survey respondents also said that uniformed employees made the company feel like a more secure place to do business and made them more likely to do business with the company. Read More »

Sweater Season

Sweater Season

Whether due to rising global temperatures or simple fashion preferences—or both—sweaters are continually trending lighter, and are being manufactured with easy-care, machine wash-friendly fabric blends that fit busy lifestyles. These benefits are particularly appealing for employees who wear sweaters as part of their company uniforms. Read More »

Not Just Jackets

Not Just Jackets

Knowing the probability of impending colder-than-normal weather in much of the country this winter, you can already anticipate the opportunity for promotional outerwear to keep brands visible. There’s no doubt that people will remember the name of the company that kept them warm. Start pitching ideas to clients and potential clients now and jump ahead of the competition. Here are some great items to get you started. Read More »

Cap-italization

Cap-italization

Take a look around at any outdoor event and you won’t find many people without a branded cap. No longer only the domain of athletes, caps complete the look of every athleisure outfit and make people feel part of whatever team, company or event their cap advertises. It’s safe to say that caps are the workhorses of the promotional headwear category. Read More »

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