Tagged 'Editor’s Picks'
Before the 2008 presidential election, campaign supporters often received branded political merchandise when they attended a campaign event or when then mailed in a donation to a candidate’s campaign or gave it in person. Now, buying branded items from a campaign’s own retail commerce website is the campaign donation. And those online purchases generate a gold mine of marketing data that campaigns can capitalize on. Read More »
If you haven’t thought about targeting golf tournament sponsors or golf-related businesses as potential clients, you may be missing out on a great opportunity to expand your business. Read More »
Each year it’s hard not to be impressed with the wide array of creative promotional products on display at The PPAI Expo. This year was no different. Our intrepid PPB editors combed the nearly one million square feet of exhibit space and 3,300 booths for products that stood out to us. This month’s Editor’s reveals the products that caught the eye of each member of PPB’s editorial team. Read More »
Businesses that have embraced sustainability and eco-friendly products and practices—and effectively promoted their efforts—have been reaping the financial rewards from ever-more-conscious consumers. Read More »
On the road, rail or in the sky, promotional products can make the journey easier and more secure Travel and tourism is one of the largest industries in the U.S., generating $2.1 trillion in economic output in 2014. The number … Read More »
There’s something interesting and fun about products that stick, whether by adhesive, putty, magnetism or suction. Perhaps those products instantly take us back to fun childhood memories such as playing with modeling clay or receiving a smiley face sticker on a spelling test. Maybe it’s more scientific and the reason people gravitate towards products that stick is because they engage most of our senses. While stickers are an easy, inexpensive way to promote a brand—step onto any college campus and you’ll find students hunched over laptops heavily personalized with their favorite brand stickers—they’re just one of many players in the sticky category. Read More »
While the futuristic technological advances portrayed in the 1960s TV show “The Jetsons” haven’t all materialized yet, we’re getting frighteningly close. Self-driving cars, robots that deliver room service, small, wearable drones that can fly—these are all products in development. But one thing that the Jetsons’ creators didn’t envision was mobile phone technology, something that’s become a modern necessity. Read More »
Toys and games bring out the fun—and the kid—in everyone. Brands that associate themselves with fun by thoughtfully including toys or games as part of their internal or external marketing efforts are instantly more engaging. But it’s always important to be strategic. Read More »
Writing instruments are the second best-selling promotional product, comprising nine percent of total promotional product sales, according to PPAI’s 2014 Annual Estimate of Distributor Sales. What makes them so popular as promotional products? Read this month’s Editor’s Picks to find out and to see the latest in multi-function pens. Read More »
Don’t let clients write off a tasty promotional gift as a temporary palate-pleaser; the memories of delectable goodies with a personal touch are sure to last beyond the last bite.