Tagged 'Editor’s Picks'

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Shop-ortunity

Shop-ortunity

Employee turnover is expensive—costing as much as six to nine months’ salary in recruiting and training expenses according to the Society for Human Resource Management. That’s why successful companies know how important it is to keep employees engaged and motivated. Besides providing a great culture and good benefits, an important part of the employee engagement puzzle is an effective incentive program. Read More »

Sugar And Spice

Sugar And Spice

As you probably know from trying to plan meals with extended family members, personal tastes and preferences can make agreeing on a menu very difficult. It’s the same thing with food gifts. How do you know what will appeal to the recipient? Read More »

Day By Day

Day By Day

With the ubiquity of smartphones and cloud technology, you might assume that printed calendars are becoming a promotional advertising tool of the past. However, research shows just the opposite. Not only are printed advertising calendars still used in homes and offices today, they are highly valued. Read More »

Step By Step

Step By Step

U.S. businesses have a vested interest in helping their employees live healthier lives—it’s good for business. A 2010 Duke University study revealed that obesity costs American businesses $73.1 billion per year in medical expenses and lost productivity. So companies are increasingly interested in helping their employees choose healthy (and more productive) lifestyles that incorporate exercise, healthy eating, regular sleep and emotional wellness. And they’re incorporating a variety of physical items into their wellness plans to visibly incentivize and reward employees on the pathway to healthier living. Read More »

Election Selection

Election Selection

Before the 2008 presidential election, campaign supporters often received branded political merchandise when they attended a campaign event or when then mailed in a donation to a candidate’s campaign or gave it in person. Now, buying branded items from a campaign’s own retail commerce website is the campaign donation. And those online purchases generate a gold mine of marketing data that campaigns can capitalize on. Read More »

Editor’s Picks: Tee It Up

Editor’s Picks: Tee It Up

If you haven’t thought about targeting golf tournament sponsors or golf-related businesses as potential clients, you may be missing out on a great opportunity to expand your business. Read More »

Best Of Expo

Best Of Expo

Each year it’s hard not to be impressed with the wide array of creative promotional products on display at The PPAI Expo. This year was no different. Our intrepid PPB editors combed the nearly one million square feet of exhibit space and 3,300 booths for products that stood out to us. This month’s Editor’s reveals the products that caught the eye of each member of PPB’s editorial team. Read More »

Going, Going … Green

Going, Going … Green

Businesses that have embraced sustainability and eco-friendly products and practices—and effectively promoted their efforts—have been reaping the financial rewards from ever-more-conscious consumers. Read More »

Have Power Bank, Will Travel

Have Power Bank, Will Travel

On the road, rail or in the sky, promotional products can make the journey easier and more secure Travel and tourism is one of the largest industries in the U.S., generating $2.1 trillion in economic output in 2014. The number … Read More »

Stick It Here

Stick It Here

There’s something interesting and fun about products that stick, whether by adhesive, putty, magnetism or suction. Perhaps those products instantly take us back to fun childhood memories such as playing with modeling clay or receiving a smiley face sticker on a spelling test. Maybe it’s more scientific and the reason people gravitate towards products that stick is because they engage most of our senses. While stickers are an easy, inexpensive way to promote a brand—step onto any college campus and you’ll find students hunched over laptops heavily personalized with their favorite brand stickers—they’re just one of many players in the sticky category. Read More »

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