Tagged 'Columns'

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Clear Vision

Clear Vision

Your decision to grow your sales and profits by recruiting and hiring a sales team is one of the most important choices you will ever make in your business, because it will set the stage for nearly every other decision you make going forward. Read More »

Credit Check

Ensure your credit applications contain these key elements. Read More »

This Summer, Get Tickets To The Best Seats In The House

Relationships are the key to success in business and in life. And relationships are built on trust. This is particularly true in the promotional products industry, where one’s success is often dependent on others to perform their jobs in a timely, high-quality and professional manner. End-user clients rely on sales executives, sales executives rely on distributors, distributors rely on suppliers and suppliers, in some cases, rely on manufacturers. Everyone in the chain must execute flawlessly or the project fails. Read More »

So Happy Together?

So Happy Together?

Supplier-distributor agreements: Happy marriage vows or ruthless prenuptial agreements? Read More »

A Culture Of Respect

A Culture Of Respect

Fifteen ways to engender the distributor-supplier relationship: one distributor’s perspective Read More »

The Virus Of Marketing

The Virus Of Marketing

How the ultimate marketing strategy produces measurable results Read More »

Good News: The Sky Is Not Falling.

Good News: The Sky Is Not Falling.

Bad news: The oceans are rising; but, good news: Our industry can be a positive influence for change Read More »

Who Is Responsible For Safe Products?

Who Is Responsible For Safe Products?

You may be surprised to learn it’s you. Read More »

Guiding Clients To Effective Decisions

Guiding Clients To Effective Decisions

How seeing, knowing and telling differentiates you Read More »

The End of Marketing As We Know It

The End of Marketing As We Know It

A number of signs point to an inconvenient truth for many businesses: Traditional marketing is on its way out. Read More »

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