Tagged 'Canada’s Anti-Spam Legislation'
In an article titled “E-Message Rules Mean Business” published in PPB’s April 2016 issue, readers were advised of the ins and outs of Canada’s AntiSpam Legislation (CASL). CASL is an anti-spam legal regime intended to protect Canadians from receiving, without effective consent, commercial electronic messages (CEMs), while also allowing a global marketplace perspective for commercial enterprise. On July 1, 2017, the final chapter of the law’s rollout will take effect when CASL provides a private right of action for those who believe a sender of a CEM has violated the law. Read More »
Do you use email, SMS, social media or instant messaging to send commercial or promotional information about your organization to customers, prospects and other important audiences? Do you install software programs on people’s computers or mobile devices? Do you carry out these activities in or from Canada? If you answered “yes” to any of these questions, Canada’s Anti-Spam Legislation (CASL) will likely affect you. To address CASL, PPAI and its Canadian affiliate, Promotional Product Professionals of Canada (PPPC) are working together to share a few best practice ideas and to address common CASL challenges that affect the promotional products marketplace and industry. Read More »