Tagged 'Apparel'

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A+ Apparel From The PPAI Expo 2010

For those seeking the newest apparel, The Expo delivered a mass of styles to fit every budget and theme. Are you ready to revitalize your apparel programs with some of the freshest styles to hit the market? Welcome to this … Read More »

All-Encompassing Golfwear

Don’t target golfwear too narrowly—it’s functional on and off the fairway. There are more than 28 million golfers in the United States and millions more who simply enjoy watching the sport, according to the World Golf Foundation. You don’t need … Read More »

Case Study: Coordinating Apparel Helps Airport Website Take Flight

Objective: The Lambert-St. Louis airport wanted to drive traffic to its new website—FlySTL.com—and create a branding campaign around the site as well as the airport code and city of St. Louis. Strategy And Execution: With no media splash to announce … Read More »

Suitable Companions

Coordinating men’s and ladies’ apparel has come a long way. Consider one of these well-matched pairs for your next campaign. Tradeshows. Uniforms. Golf events. Coordinating apparel is a good fit in more ways than you might think. If you’re already … Read More »

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