PPB Magazine

Fast Forward – April 2017

Fast Forward – April 2017

Tired of waiting for the phone to ring (or that email to pop up in your inbox)? Don’t sweat it, says marketing expert Elliott Bell. You can, and should, follow up. As many times as it takes, in fact. The trick is knowing the right way to follow up on any conversation—be it an interview or sales pitch—to help you get your answer and get on with your life. Check out these five tips for fuss-free follow-up. Plus, spend Five Minutes With Jennifer Wolanik, marketing expert at Quality Logo Products, learn about the benefits of native video advertising, and find out how to overcome four marketing challenges. Read More »

Professional Aspirations

Professional Aspirations

Before “white collar” jobs existed, trades and tradesmen were the professionals of the world. Early trade organizations were guilds, which morphed into today’s trade unions and trade associations. With the evolution of the workforce and the expansion of education across Europe came new groups to foster and encourage professionalism and continuing education—professional societies. Among the earliest is The Royal Society of London, a national scientific academy founded in 1662 and still active today. Association membership continues to grow; nearly half the 828 associations that participated in a 2016 Marketing General Incorporated (MGI) benchmarking survey reported an increase in member numbers over the previous year. Read More »

Pack Mentality

Pack Mentality

While older generations tend to see nature as a place to get away from it all and conquer athletic challenges with the best (and most expensive) technical gear, Millennials just want to have relaxed fun with their friends in the outdoors, and share their experiences on social media, according to outdoor industry experts. Read More »

Inspired To Get In Touch

Inspired To Get In Touch

At the recent skucon conference (an annual educational experience for industry entrepreneurs held concurrent with the The PPAI Expo in Las Vegas), distributor and supplier attendees became our use case for the power of promotional products and the Get In Touch! initiative. Our medium, when treated as a vehicle for conveying emotion, becomes much more than products, and an entire promotional campaign can fulfill a passionate purpose. Read More »

Why Email Marketing Outperforms

Why Email Marketing Outperforms

While many businesses today are guilty of chasing the latest digital marketing craze, good old email marketing still wins hands down when it comes to return on investment. Read More »

Snapshots

Snapshots

See what happened at recent industry events including PPPC’s 2017 National Convention, UK’s PPExpo and PPAS’s Young Professionals panel discussion. And also see recent photos from Bic Graphic’s recent donation to the Goodhue County Sheriff’s Office in Redwing, Minnesota, and Prime’s ribbon cutting ceremony for the expansion of Jetline’s South Carolina facility. Read More »

On The Road Again

On The Road Again

In the following profiles, you’ll meet this year’s PPB Best Multi-Line Reps—10 individuals nominated by their suppliers and distributor customers for their superb performance, and selected by PPB in our annual tribute to these hard-working souls who keep the gears of the industry moving perfectly in sync. Read More »

Leading The Surge In Industry Data

Leading The Surge In Industry Data

In January’s column, I shared a high-level update on our progress toward implementing PPAI’s new mission to be the trusted leader delivering essential knowledge, resources and community to ensure the success of our members and the industry. Toward this end, the PPAI Board of Directors and staff are working on numerous strategies to help us deliver on our promise that is further defined by these four goals: drive member value and engagement; advocate for the industry; deliver and leverage strategic foresight; and manage an efficient and progressive organization. Read More »

People News

People News

See who has moved in—and up—in the promotional world. Read More »

Google, Facebook Lead Digital Advertising Market

Google and Facebook are expected to stay at the top of the digital advertising market, reports eMarketer. The research firm expects U.S. digital advertising spending to reach $83 billion in 2017, a 15.9-percent increase over 2016 and that Google and Facebook will account for more than half of 2017’s revenues. Read More »

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