PPB Magazine

Honoring Excellence

Honoring Excellence

PPAI honors Steve Slagle, 2016 PPAI Hall of Fame inductee, Teresa Moisant, MAS, and Bruce Felber, MAS, Distinguished Service Award winners, and Mark Gilman, CAS, winner of the 2016 H. Ted Olson Humanitarian Award. Plus, the introduction of PPAI’s Promotional Products Pioneers and recognition of PPAI members celebrating 50 years of membership. Read More »

Serving Up A Side Of Promotional Success

Serving Up A Side Of Promotional Success

Frank’s Diner, a historic landmark in Kenosha, Wisconsin that’s been serving up hearty fare for nearly 90 years, earned a rightful place in the hearts of lunch-car fanatics nationwide when it was featured in an episode of the popular Food Network show Diners, Drive-Ins and Dives. What followed was a massive call for Frank’s-branded memorabilia. Read More »

Fast Forward – January 2016

Fast Forward – January 2016

Stay up to date on the latest trends and research in advertising, marketing, social media, technology and business psychology. And get inside the mind of Focus Branding Group’s Jeff Anderson, MAS, who discusses successfully communicating with tech-happy clients. Read More »

Building Blocks

Building Blocks

One of the most challenging things about being an entrepreneur is knowing how to grow your business; specifically, when to pull the trigger on adding people to your team and how to do it. Read More »

Toy Safety Regulation 

Toy Safety Regulation 

On June 2, 2015, the Suffolk County Legislature became the latest county legislature in New York to pass a “toxic-free toys” act. About a week later, the New York City Council got in on the action and introduced a similar bill. Since the beginning of 2015, five county legislatures in New York (Albany, Suffolk, Westchester, Dutchess and Onondaga) and the New York City Council have either passed, or are in the process of considering, laws to supposedly stem the flow of unsafe children’s products onto local store shelves. Read More »

Social (Media) Anxiety

Social (Media) Anxiety

I’ve heard a lot about how social media can help a small business by helping to build our brand and further relationships with our customers. However, our company is small and I have no one who can take this on, even part time. If I’ve only got a couple of hours a week to devote to promoting my company through social media, where should I spend my time? What activities are most important? Read More »

Have Power Bank, Will Travel

Have Power Bank, Will Travel

On the road, rail or in the sky, promotional products can make the journey easier and more secure Travel and tourism is one of the largest industries in the U.S., generating $2.1 trillion in economic output in 2014. The number … Read More »

Away We Go

Away We Go

Technology has made our world smaller, but it’s the travel industry that makes it accessible. Airlines, travel agencies and tourism offices deliver us to new adventures year after year. But beyond catchy tourism phrases and hot deals for last-minute travel, how else can the travel industry continue to attract customers? It can include creative and useful promotional products as part of a well-crafted marketing plan. Read More »

How Hard Will You Push For ‘Yes’?

How Hard Will You Push For ‘Yes’?

I presented a seminar at an industry conference last weekend. Immediately afterward, I had a table set up alongside the stage to sell books. I processed a few sales with cash and credit cards and finally there was only one person standing in front of me, with a book in her hand. Read More »

15 Tough Questions Every Business Owner Must Ask

15 Tough Questions Every Business Owner Must Ask

Every morning you get up, get dressed, down a cup of coffee (or several) and mentally begin running through the to-do list in your head. There are clients to visit, phone calls to make, emails to wade through, a new … Read More »

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