PPB Magazine

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What Does Prop 65 Mean to You?

If you’ve never heard of heard of California’s Proposition 65, you’re not alone. A California state law for several years now, its impact has only become a cause for real concern in recent months. This concern has now elevated from … Read More »

Are Brand Names Really That Important?

Brands. We’re surrounded by them—at the supermarket, drug store and shopping mall. Ads flood the TV, radio and internet, hyping the latest product introductions and solidifying a brand’s status in the consumer hierarchy. As a society, we’ve trained ourselves to … Read More »

Four P’s, Four C’s And The Consumer Revolution

A revolution is happening in this country and others, and it will continue to spread through all developed nations and beyond. A definition of revolution that fits the situation is “a drastic and far-reaching change in ways of thinking and … Read More »

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