PPB Magazine

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An Experience To Remember

An Experience To Remember

Here’s what’s been happening at PPAI: The 2016 Women’s Leadership Conference was a resounding success, Lee Strom joined the PPAI Board and the 2017 board officers were announced. Read all about these events in this month’s article. Read More »

American Dragon

American Dragon

This article is an excerpt from Chapter 9 of Michael McKeldon Woody’s new book, American Dragon. Woody’s book tells the story of how American companies can win back business using the principles of fewer (smaller orders and/or more customized products), faster (getting product to the customer as quickly as possible) and finer (manufacturing a safe, high-quality product) to exploit the weaknesses of foreign competitors, drive sales higher and create American jobs. Read More »

What’s The Big Idea?

What’s The Big Idea?

The late, great vaudeville comedian Milton Berle once stated: “If opportunity doesn’t knock, build a door.” It’s an apropos quote to begin an article on self-promotions. The mere name—self-promotions—conjures up a basketful of thoughts and concepts. Typically it’s based on a “special” on a product that the vendor thinks will sell, overflow stock or just a new item the advertiser wants to get out in the space. I have no issues with that. The reality is everyone’s doing it or, at a minimum, has access to utilize the offer. Read More »

Pomp And Promotional Circumstance

Pomp And Promotional Circumstance

Few places boast as diverse a group of people as those involved in a university. Athletes, academics, education administration professionals and loyal alumni are just a few of the population segments that clamor for promotional products related to their school of choice. Like many other markets, the education sector comes with plenty of challenges—but just as many opportunities to form longtime relationships with buyers looking to reach multiple audiences with messaging that will produce the same result: support for the school. Read More »

Sugar And Spice

Sugar And Spice

As you probably know from trying to plan meals with extended family members, personal tastes and preferences can make agreeing on a menu very difficult. It’s the same thing with food gifts. How do you know what will appeal to the recipient? Read More »

PPB: Empowering Promotional Professionals For 40 Years

PPB: Empowering Promotional Professionals For 40 Years

From humble beginnings in the basement of a Chicago office building in 1903, when a handful of advertising specialty manufacturers met to form an industry association, to today’s global leader serving more than 14,000 member companies, PPAI has truly evolved to lead the industry. And right alongside it, the Association’s magazine has been keeping step and marking the progress. Read More »

Ahead Of The Game

Ahead Of The Game

Sometimes chance meetings change the course of history. Just think, if H.B. Reese hadn’t gotten peanut butter on his chocolate in 1928, there might not have ever been a Reese’s peanut butter cup. And if not for a chance meeting in 1992, Garden Grove, California-based supplier Evans Manufacturing (UPIC: EVANS), a PPAI member for more than 20 years, might not even be in the promotional products business. Read More »

End-User Showcase Success

: We are in the midst of planning our annual end-user showcase, and we were wondering if anyone had some interesting twists or ideas to make it more appealing to our clients. We currently ask our best suppliers to exhibit and we don’t charge the suppliers; we provide lunch for everyone—attendees and suppliers. We try to have it at a venue that is centrally located and has good parking and easy access. Our goal is to increase the number of vendors and attendees 25 percent per year and at the same time offer something unique to clients. Although we have had great success in the past, we are always looking for ways to improve and get better attendance. I would love to hear what others have been successful with. Read More »

Sweater Season

Sweater Season

Whether due to rising global temperatures or simple fashion preferences—or both—sweaters are continually trending lighter, and are being manufactured with easy-care, machine wash-friendly fabric blends that fit busy lifestyles. These benefits are particularly appealing for employees who wear sweaters as part of their company uniforms. Read More »

What’s A Good Deal?

What’s A Good Deal?

You’ve worked hard to build your business and you’ve been disciplined in your approach to positioning it for sale. But how do you begin the process of actually selling it? How do you know who is likely to be interested and how long the process will take? Most important, how do you know what represents a “good deal” when selling your company? Read More »

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