PPB Magazine

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Datebook: The Important Events Shaping The Promotional Industry

Datebook: The Important Events Shaping The Promotional Industry

Upcoming promotional products events in June, July and August 2016. Read More »

New Members

New Members

PPB talks to Karl Ziegler of new PPAI supplier member Ruckus & Co., Inc. Read More »

Born To Be Creative

Born To Be Creative

Creative problem-solving has always come naturally to RJ Hagel. From his first job at Toys “R” Us (at age 15) to his current role as marketing manager for Goldstar (UPIC: GLDSTAR), Hagel’s ability to think outside the box has allowed him to help the companies he works for market their products more effectively. Read More »

Inside PPAI

Inside PPAI

Rep. Steve Chabot (R-OH) and Rep. Greg Walden (R-OR) were honored as the Association’s 2016 Legislators of the Year. The awards were presented in May during PPAI Legislative Education and Action Day (L.E.A.D.) in Washington, D.C. Read More »

Buyer Essentials

Buyer Essentials

Through the decades, promotional products have been proven again and again as one of the most highly effective advertising media for promoting a brand and influencing behavior. Some of the most interesting data to support the claim dates back to 1992—the result of an intercept study of air travelers at New York’s LaGuardia airport, where travelers pulled out logoed pens and key rings from their pockets and purses, and recalled stories about how they obtained them. These were extraordinary findings that since have been reconfirmed a number of times in similar studies—most recently with a follow-up intercept airport study in 2012. Read More »

10 Ways To INVIGORATE Clients

10 Ways To INVIGORATE Clients

In the time you took to read this sentence, more than 20 million emails were written. I know what you’re thinking: “Half of them just landed in my inbox!” In this day and age when connecting with anyone is so easy, why is it that we struggle to stay in touch with people? That sounds like a trick question, but it’s not. The fact is that at any given time we’re experiencing an abundance of messages coming from a multitude of sources. The moment we open our eyes in the morning, the messages begin to flood in. Guess what? Your customers are in the same boat. Read More »

Responsibility And Accountability: Where Does It Begin?

Responsibility And Accountability: Where Does It Begin?

Ponder this question for a moment. If everyone held themselves responsible and were accountable for everything in their lives, how would that change the world? Instead of pointing your finger at everyone and everything else when things go awry, what if you pointed instead to yourself? Read More »

Marketing Modern Medicine

Marketing Modern Medicine

The implementation of the Affordable Care Act was heralded by some as a way to improve access to healthcare; by others, it was decried as another example of bureaucratic bloat. Regardless of where patients fall on the political spectrum, the reality is that healthcare needs and the industry that serves them continue to grow at a healthy pace. As a result, healthcare professionals are taking on more responsibility for communicating services and benefits to more patients—i.e. customers—and using promotional products to deliver the message. Read More »

Step By Step

Step By Step

U.S. businesses have a vested interest in helping their employees live healthier lives—it’s good for business. A 2010 Duke University study revealed that obesity costs American businesses $73.1 billion per year in medical expenses and lost productivity. So companies are increasingly interested in helping their employees choose healthy (and more productive) lifestyles that incorporate exercise, healthy eating, regular sleep and emotional wellness. And they’re incorporating a variety of physical items into their wellness plans to visibly incentivize and reward employees on the pathway to healthier living. Read More »

Inside Eight of the Industry’s Top Workplaces

Inside Eight of the Industry’s Top Workplaces

Every year for the past five years PPB has recognized some of the best companies to work for based on nominations from the employees themselves. What makes some companies get it so right when others are sputtering into a nosedive on employee engagement? After having written about the honorees in this competition for all these years, it appears to come down to two things: creating a company culture where people want to give their best and help one another, and cultivating a positive workplace environment that’s ripe with opportunities and fulfillment so employees want to come to work—even on Mondays. Read More »

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