PPB Magazine

Page 2 of 29112345...102030...Last »

What To Wear: Expo Edition

What To Wear: Expo Edition

Wandering through the apparel supplier booths at The PPAI Expo is like walking the aisles of a candy store—the creative displays of bright colors, bold patterns and new retail-inspired style offerings entice even the most discriminating distributors gathering apparel ideas for their clients. With so many wearable options on the show floor, choosing just a few to highlight was a challenge. But here are the apparel items we couldn’t resist sharing. Read More »

Creating Hands-On Hits

Creating Hands-On Hits

Rama Beerfas, MAS, chief solutions specialist at San Diego, California-based Lev Promotions (PPAI 218331), is a big fan of experiential learning. After all, that’s how she mastered sales and marketing and discovered the promotional products industry—on the job. Read more to learn her tips for executing successful experiential marketing programs at trade shows. Read More »

Lithium Batteries:  How To Keep From Getting “Burned”     

Lithium Batteries:  How To Keep From Getting “Burned”     

Samsung Electronics Co. announced in January that it had completed its investigation of explosive lithium-ion batteries that led it to recall nearly three million Galaxy Note 7 smartphones, resulting in a $5 billion problem for the company. Samsung reportedly devoted more than 700 staff members to investigate why the battery packs overheated, caught fire or exploded. After months of investigation and tests of nearly 200,000 phones and 30,000 batteries, Samsung blamed the overheating batteries on two causes. Read More »

Show Me The Money

Show Me The Money

A Distributor Asks: As a distributor who counts on timely payments to meet financial obligations (including sales commissions for employees), how should I handle clients who make paying in 120 days a regular part of doing business with them? Or, how do you handle companies that look for any small mistake in an invoice and automatically extend the payment by 30 days? I’ve had to decline contracts because I can’t take the risk of the delayed payment. Read More »

There’s No “I” In Team

There’s No “I” In Team

AIA Corporation’s new CEO, Matt Gresge, believes in the power of collaboration. He grew up in the quintessential sleepy small town: Geneva, Illinois, about 40 miles west of Chicago. It was the kind of place where farming and football were woven into the fabric of life—and often intersected. Read More »

Never Forget

Never Forget

For all our planning for the future, we don’t want to forget the past. Museums and preservation groups dedicated to keeping the past alive are more popular than ever—more than 4,500 programs dedicated to preserving history are at work in the U.S. and Canada alone. And museums, which number roughly 35,000 in the U.S. alone, run the gamut—from natural history to art to technology. Quirky collections abound as well, showcasing everything from barbed wire to SPAM (the canned meat, not the email invader). Read More »

Shortlist From The Show Floor

Shortlist From The Show Floor

Year after year, The PPAI Expo show floor at Mandalay Bay Convention Center pulses with creative energy as distributors search for new products to wow their clients. This year’s 3,100 booths were filled with innovative, interesting promotional products and PPB’s editors navigated all 870,000 square feet of convention space to pick their favorites. Here are the products that stood out to each editor. Read More »

Getting Off The Sales Plateau

Getting Off The Sales Plateau

One topic that I rarely see addressed in sales literature is the one I’m taking on this month: how to get yourself off the dreaded sales plateau. You know what that looks like, right? Your salespeople are still doing the things they were doing, but suddenly the sales growth is gone. All their effort goes to maintaining the status quo, or maybe “growing” the company at five percent. Read More »

Best Of Expo

Best Of Expo

This year’s PPAI Expo was the best-attended show in nine years, with distributor personnel verified at 12,267—the highest since 2008. And the numbers didn’t stop there. More than 19,688 total participants from across the U.S. and 31 countries participated in Expo including those representing 1,251 exhibitors in 3,144 booths—and 157 of the exhibiting companies were first-timers. Overall, the Expo filled one million square feet at the Mandalay Bay Convention Center in Las Vegas, and its economic impact to the city is estimated at a staggering $18.4 million by the Las Vegas Convention and Visitors Authority. Read More »

Top Promotions Of The Year

Top Promotions Of The Year

For almost 60 years, the PPAI Pyramid award has been the award to win, because it’s the ultimate recognition for distributor excellence in promotional program creativity, strategy and results. At The PPAI Expo in January, 38 distributor companies (and one supplier company in the collaboration category) took home the coveted Pyramid trophy marking their achievement as gold, silver and bronze winners. Their win is your gain for inspired campaign ideas. Read on to learn the behind-the-scenes strategy and execution that went into 20 of the gold and silver award-winning programs. Read More »

Page 2 of 29112345...102030...Last »
  • Categories

  • Tags