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New RAC Board Of Directors Named
PPAI’s Regional Association Council (RAC) has concluded its election process and created its new RAC Board of Directors for 2011. Among the new board members are Michele Jennrich, MAS (District 1), Roger Burnett (District 3), and Ted Fuehr, MAS (District … Read More »
PPAChicago Completes PPAI Regional Umbrella
In September, Promotional Products Association of Chicago (PPAChicago) became the 28th regional affiliate of Promotional Products Association International (PPAI). This completes the inclusion of all industry regional associations under the PPAI Regional Affiliate umbrella. “We are very pleased to welcome … Read More »
Off The Charts
September was another goal-busting month by the PPAI membership department. In total, 144 companies joined the Association that month—43 members above the monthly target. Seventeen companies, including 11 distributors and six suppliers, joined PPAI in a single day on September … Read More »
If You Dream It, You Can Print It
What if you could collaborate with a client on a new product, sketch a design, input the design into your computer and print out the actual product the same day, all from your desk? It may sound more like a … Read More »
View A Slideshow Of PPB’s 2010 Best Bosses And Their Teams
What can you learn from the industry’s best bosses? The 63 bosses selected by PPB for its October cover feature were lauded by their subordinates most frequently for practices such as leading by example, creating an environment of collaboration through … Read More »
Tips On Creating Your Own Terms Of Sale Letter
All business relationships begin with one party fulfilling a need of another. They create a contract or “meeting of the minds” to accomplish this. Making sure all parties understand what is expected of each other is especially important when dealing … Read More »
Hold On To Your Hat
There’s no denying it: Hats are back. Could it be a result of Don Draper on “Mad Men,” the cable show about Madison Avenue in the 1960s? Every man wears a fedora on the show. But even those who weren’t … Read More »
Putting Pens To Work: A Collection Of Case Studies
Something For Students Challenge: Austin University holds a campus visit program every year that attracts thousands of prospective college students. Its goal is to motivate as many students as possible to apply for early admission. Solution: At the end of … Read More »
Just Charge It
Challenge: A department store wanted to encourage retail customers to apply for a store credit card. Solution: It launched a campaign using the BIC® Widebody® Message Pen from Tampa, Florida-based supplier BIC Graphic USA (UPIC: BIC). This was an effective … Read More »
Salon Specials
Challenge: A well-known salon and spa wanted a memorable way to promote its services. Solution: The company turned to the Chiller Pen from Indianapolis, Indiana-based supplier Norwood Promotional Products (UPIC: NORWOOD). It used the pen, which is offered in five … Read More »
