PPB Magazine

Relationship Goals

Relationship Goals

As a promotional products distributor for more than 34 years, I’ve learned to consistently hit the bullseye by delivering promotional products that meet or exceed our clients’ expectations. It’s a process that includes the crucial elements of proper branding, choosing safe and ethically sourced products, and delivering on time. In my experience working with suppliers, six steps have helped me hit the mark on client campaigns and projects again and again. Read More »

Moving From Transactional To Relational

Moving From Transactional To Relational

In the November issue of PPB, Chair Tom Goos, MAS, summarized his term over the past 12 months. In that column, he talked about the Association’s undertaking of a strategic planning session and his pride in the work of the PPAI Board and staff on the resulting strategic plan. He mentioned a new mission statement and the idea that the plan focused on taking the Association from transactional to relational. Read More »

Deals On Wheels

Deals On Wheels

We’re often asked, “How often should I negotiate with my carrier”? Or, “I’m only in the second year of a three-year term with my carrier, so I need to hold off on negotiating my contract until it expires, right?” The following are some rules that often apply and some indicators to consider. Read More »

Misprint At Heart

Misprint At Heart

Iain Walker, president of Toronto, Canada-based SVS Marketing, fell in love with making music as a teenager when he started playing the bass. Walker eventually earned a degree in recording engineering. While his music career eventually morphed into a side gig (his band is called The Misprints), it allowed him to get a taste of being an entrepreneur and it led him to his first job in the industry—and all the way to heading up the full-service promotional agency. Read More »

Inside PPAI: January 2017

Inside PPAI: January 2017

Consider one of four valuable in-depth workshops offered at The PPAI Expo 2017; read about PPAI’s Get In Touch! campaign partnership with APPA; read about the actions taken at PPAI’s 2016 Leadership Development Week. Read More »

Feedback

Readers weigh in on recent PPB articles, including Bill Petrie’s November PPB article, “Creativity Is Meaningless,” and the December PPB article, “Sales Are Great But Profitability Is King” By Cliff Quicksell Jr., MAS+. Read More »

Day In The Life: Merrick Falkenstein

Day In The Life: Merrick Falkenstein

Merrick Falkenstein’s sense of adventure isn’t limited to his passion for traveling. Born in Johannesburg, South Africa, Falkenstein immigrated to Canada in 1987 and two years later launched his company, ESP Promotions, as an importer and distributor, transitioning six years later to become a supplier for the promotional products industry. Read More »

 On The Scene

 On The Scene

Whether they’re first on the scene or first to help you recover, first responders are a lifeline and lifesaver for us in times of crisis and disaster. Promotional products help us remember how much and in how many ways they can help. The key, say experienced consultants, is effectively combining messages with memorable products. Read More »

 Head Of The Class

 Head Of The Class

You’ve got a stable of loyal clients and a portfolio that reflects your expertise and talent, but are these enough to show prospects and peers that you are the best promotional products professional you can possibly be? Industry professionals looking to add another feather to their cap will often turn to professional development and certification. Read More »

Mom, Where’s My Favorite Shirt?

Mom, Where’s My Favorite Shirt?

Winning characteristics of the best promotional apparel for kids Many children have one special go-to piece of clothing that they wear constantly, even waiting by the dryer for it to be ready to wear again. If you’re lucky, that t-shirt … Read More »

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