PPB Magazine

Wearable ‘Wow’

Wearable ‘Wow’

Just as a sprig of mint and a slice of cucumber turn an average glass of water into something spa-worthy, the items we choose to embellish an outfit can turn heads. It’s often the little things such as a colorful tote or an interesting piece of jewelry or a fun tie that catches people’s attention. That extra garnish of the right accessory is the ‘wow’ factor that adds serious promotional power. And the more an accessory can do for the wearer, the better. Read More »

Grow Your Gift-Giving IQ

Grow Your Gift-Giving IQ

The right corporate gift, especially one that is useful, can keep a business top of mind all year long. And now that the U.S. economy has improved, businesses are increasing their gift giving. According to Incentive Magazine’s 2016 Corporate Gift IQ Survey, the number of businesses that reported spending more money on corporate gifts in 2016 than they did in 2015 increased to 27.4 percent from 20.6 percent. They’re giving gifts to fewer recipients but they are giving on more occasions and they’re spending more per recipient, sometimes way more. Read More »

Cultivating Bigger, Better Sales

Cultivating Bigger, Better Sales

Are you ready to start selling your products and services? If you’re nodding your head and thinking “Yes!” this means you’ve thought things through and have started by creating your brand. Then, you identified a budget and put together a marketing plan that includes specific strategies and tactics. You’ve prepped the job and now you’re ready to paint, so to speak. Read More »

Licensed To Sell

Licensed To Sell

S’well. YETI. Fitbit. These brands have incredible recognition among clients, but they may also come with other types of intellectual property protection such as patents, service marks and copyrights. Of course, great ideas spawn great imitations—and sometimes those imitations are perfectly legitimate, as long as they don’t masquerade as the original. Here’s what you need to know about patents, trademarks and licensing. Read More »

Generational Selling

Generational Selling

As the wants and needs of the people we sell to change, the way we sell is also changing. Today’s new market is driven by the Millennial generation, and they have taken the majority spot among U.S. workers and potential buyers. Members of the workforce’s youngest generation are helping to challenge traditional sales models and creating the necessity for new approaches to supply chain management within our industry. Read More »

The Golden Years

The Golden Years

In 2015, the global population of adults ages 65 and older was 8.5 percent of the total population. By 2025, U.S. Census researchers estimate an increase of approximately 236 million members of this demographic, from 617 million to 853 million. In fact, before the year 2020, the world will be home to more people over 65 than children under age five. In the U.S., the market for seniors encompasses healthcare solutions as well as opportunities for active living and senior-focused recreation. Read More »

When Good Gear Goes Global

When Good Gear Goes Global

The best business ideas involve filling an unmet need or solving the problem of potential customers, even if it’s a problem they don’t know they have. When supplier STORMTECH’s (PPAI 260245) President and CEO Blake Annable decided to go into business for himself in 1977, he saw that mom-and-pop independent retailers in small towns across western Canada were being overlooked by the major athletic equipment brands. So he set up a small warehouse in the basement of a dry-cleaning shop in North Vancouver and started a private label company called Promark that imported athletic equipment and sold to those small retailers in small towns. Read More »

Testing Frequency

Testing Frequency

While most compliance efforts are heavily focused on children’s products due to the existence of many specific standards and the higher risk of selling to a young audience, suppliers would be remiss if they overlooked and didn’t impose applicable or analogous compliance requirements for products geared toward an adult or general audience. Read More »

People News

People News

See who has moved in—and up—in the promotional world. Read More »

New Member Spotlight: Phoenix Bat Company

PPB talks to Seth Cramer, co-owner and general manager of Phoenix Bat Company, about his company, the promotional products industry, and why he joined PPAI. Read More »

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