Gemline Announces Strategic Partnership With RuMe
Supplier Gemline (PPAI 113948) announced today a long-term, strategic partnership with supplier RuMe (PPAI 478410). Lawrence, Massachusetts-based Gemline will assume the entire RuMe BrandSuite business for the promotional products market, effective early 2018.
RuMe, short for ReUseMe, is based in Centennial, Colorado, and designs products for environmentally conscious consumers. Under the new partnership, Gemline will be the only entity offering RuMe totes, backpacks and accessories, including Made in the USA product lines, in the promotional products market.
“We are very excited about our strategic partnership with RuMe,” says Jonathan Isaacson, president of Gemline. “The RuMe brand is a natural complement to Gemline’s design and quality-centric product offering, allowing our customers to enhance their brand portfolio with RuMe’s stylish product solutions.”
The RuMe brand originated in the retail marketplace first appearing in gift shops and boutiques, and quickly expanded into leading retailers including The Container Store, Whole Foods and Target. RuMe entered the promotional products market in 2014.
“As RuMe continues to grow in a variety of retail channels, partnering with a highly respected promotional products supplier such as Gemline was critical given our strong brand reputation,” says Jae Lee, chief executive officer and co-founder of RuMe. “It was important to choose a supplier with a strong track record for brand stewardship that understands fashion and can deliver exceptional customer service.”