Distributor Boost Promotional Branding (PPAI 107225), headquartered in Richmond, Virginia, has acquired Nashville, Tennessee’s Sanders Marketing Group (PPAI 171114), a division of Sanders Manufacturing.

“The Sanders team has been one of the most respected resources for branded merchandise in the Nashville region and we welcome them to the Boost family,” says Jeff Hall, principal and chief strategist at Boost. “In addition to having a tremendous following in the business community, their associates are active in the industry. Serving on regional associations and helping raise the professional expectations aligns perfectly with many of the Boost values.”

Teki Hall, principal and CEO at Boost adds, “We create the experiences people have with brands. We are true brand stewards focused on delivering the boldest ideas through the expertise of our associates, our decades of experience and the latest technology. We look forward to providing the Sanders Marketing Group family and their clients with the support needed to create tangible and lasting connections between people and their brands.”

Sanders Marketing Group will begin operating under the Boost Promotional Branding name effective immediately. Terms of the deal were not disclosed.