PPAI’s Barnett Hit The Road To Speak On Millennial Issues
PPAI Diversity Development and Engagement Manager Seth Barnett was on the road in May, joining the Arizona Promotional Products Association (AzPPA) and a meeting of the American Advertising Federation’s (AAF) Space Coast Chapter, to speak on Millennials and the Millennial market.
At an education day hosted by AzPPA in Scottsdale, Arizona, Barnett spoke on Millennial consumerism and the management of Millennial customers, and moderated a panel with industry and non-industry young professionals. In Melbourne, Florida, he presented at an event attended by advertising, sales and communications professionals working within Florida’s Space Coast region, and Barnett spoke to them on addressing the nuances of the Millennial market.
PAPPA Incorporates Promotional Products Into Geocache Adventure
Members of the Philadelphia Area Promotional Products Association (PAPPA) went on a geocaching adventure at the Bear Creek Mountain Resort in Macungie, Pennsylvania, in April, using GPS devices to search for hiking-related promotional products.
Attendees divided into small groups and headed out to locate products hidden throughout the grounds of the mountain resort. The event wrapped with a group lunch.
PPAI Board Visits Texas For Strategic Discussion And Board Meeting
The PPAI Board, staff directors and executives met at the Omni Mandalay Hotel in Irving, Texas, in May for a scheduled strategic plan discussion facilitated by board member Larry Cohen, president of Axis Promotions, and Ashley Wilemon and Amy Blackburn, both of Saxum, PPAI’s public relations firm.
The meeting also included a review of marketing trends expected to have an impact on business, and a discussion on PPAI’s 2017 goal relating to strategic foresight. That evening, the group was joined by almost a dozen invited local members for a private dinner and guided tour at Dallas’ Sixth Floor Museum, which commemorates the 1963 assassination of President John F. Kennedy in Dallas.
HPPA Hosts Busy Spring Schedule
The Houston Promotional Products Association (HPPA) had an active spring, hosting shows, events and other activities for its members. The regional association’s programming included the presentation of its 2016 awards at a member meeting in March, the annual Cool Stuff Show in April, and a crawfish boil for members in May.