PC Today

How Storytelling Wins The Sale, Part 1 – May 17, 2017

In part one of our two-part storytelling series, Promotional Consultant Today shares these key elements of telling a story or a case study. Business author and professional speaker Henry DeVries refers to this as “The Simple Six-Step Heroic Storytelling Formula.” Read More »

Where Does Your Creativity Come From? – May 16, 2017

Have you hit a bit of dry spell? Do you not consider yourself to be creative? In this issue of Promotional Consultant Today, we share these ideas from life coach and motivational speaker Marthe to help you get out of the office and draw inspiration. Read More »

Four Pitfalls That Crash Agency Relationships – May 15, 2017

So where do agency relationships go wrong? In this issue of Promotional Consultant Today, we’ll share these four insights from digital media strategist Kelli Hashimoto. Read More »

Lessons From The Leadership Gene – May 12, 2017

Since the Human Genome Project completed sequencing human DNA in 2003, the world has been awash in new learnings about how the body works. A more recent collaboration between teams from The University of Chicago, Copenhagen Business School, SAS and NYU—dubbed The CEO Genome Project—didn’t look at actual DNA, but crunched detailed information on more than 2,000 leaders across a variety of industries. Read More »

What You Can Learn From Elite Athletes – May 11, 2017

Business, like sports, is highly competitive, but there is more that business leaders can learn from elite athletes than meets the eye. In a recent article, business author Gwen Moran lays out the following seven lessons that business leaders can learn from elite athletes. Read More »

Tips To Keep Your Connections Thriving – May 10, 2017

Today we are concluding this series by looking at a few of Fralic’s do’s and don’ts on how to keep connections thriving, as posted in First Round Today. Read More »

Seven Rules To Being Really Well Connected – May 9, 2017

In this issue of Promotional Consultant Today, we look at Fralic’s seven rules for making memorable connections. Read More »

The Three C’s of Teamwork – May 8, 2017

What are the secrets to high-performing teams? According to Conant, it comes down to the three C’s. Read More »

The Counteroffer Conundrum – May 5, 2017

In this issue of Promotional Consultant Today, we share these tips from business author Jacquelyn Smith on managing counteroffers effectively. Read More »

12 Reasons Your Business Needs A CMO, Part 2 – May 4, 2017

Yesterday and today, Promotional Consultant Today shares these insights gleaned from Mashable author Scott Gerber. He interviewed multiple entrepreneurs and compiled these top reasons your start-up needs a CMO. Read More »

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