PC Today

How To Negotiate At The Next Level – January 19, 2017

In this issue of Promotional Consultant Today, we look at the balancing act of negotiation and share these tips from Mark Greenfield’s recent article, “Negotiate at the Next Level,” featured in the blog produced by YPO, an organization for presidents and leaders. Read More »

A Blueprint For Selling Your Company, Part 2 – January 18, 2017

As a final encore to the industry-driven education presented at The PPAI Expo 2017, yesterday, Promotional Consultant Today shared the do’s and don’ts of selling a company from Jamie Watson, MAS, CPA, a business services member who consults with promotional products companies and presented an education session on the topic at Expo. Read More »

A Blueprint For Selling Your Company, Part 1 – January 17, 2017

Read today and tomorrow’s issue of PCT to learn Jamie’s do’s and don’ts of selling a company, and how to guide your company to a successful closing. Read More »

Five Tips For First-Class Product Development – January 16, 2017

In this issue of Promotional Consultant Today, try these key tips to create your product development strategy. Read More »

Why Women Rock At Promotional Product Sales – January 13, 2017

Women have taken an especially important role in driving the future of promotional products, as reflected in the following article shared by Promotional Consultant Today from PPAI Expo speaker Rosalie Marcus. Read More »

Seven Business Resolutions For A Healthy New Year – January 12, 2017

The PPAI Expo finishes its run today in Las Vegas but there’s still the opportunity to catch some great education sessions and hear from many industry leaders, including Jamie Watson, CAS, a financial analyst with business services company Certified Marketing Consultants. Today, Promotional Consultant Today shares Watson’s seven resolutions for a healthy new year. Read More »

So What Do You Do? – January 11, 2017

Does the following scenario sound familiar to you? Perhaps you’ve already experienced this moment if you’re are attending The PPAI Expo in Las Vegas this week. Promotional Consultant Today features this article from Bill Petrie, a PPAI Fellow and owner of brandivate marketing. Petrie is presenting three education sessions at The PPAI Expo. Read Petrie’s thoughts below on how to effectively answer an oh-so-familiar question. Read More »

Give More, Get Much More From Your Client – January 10, 2016

It’s day three of The PPAI Expo, the largest event for promotional products professionals. As the Mandalay Bay Convention Center is abuzz with suppliers and distributors, Promotional Consultant Today is featuring articles from some of our industry’s top speakers who will be presenting education sessions this week. Enjoy the following contribution from Cliff Quicksell, MAS+, president of Cliff Quicksell Associates. Read More »

Targeting Niche Markets For More Business – January 9, 2016

This week, Promotional Consultant Today features content from select speakers, beginning with these tips on how to target niche markets from Danny Friedman, president of Danny Inc., one of today’s education presenters (see specifics on his sessions below). Read More »

Anatomy of a SME – December 6, 2017

Most of us don’t conscientiously go out to become a SME. This tends to evolve over time as we build a level of expertise on a particular subject. How can you be on the path to SME-dom? Promotional Consultant Today shares these tips from author Scot Herrick. Read More »

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