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How To Stay Professionally Competitive
To stay competitive you need to continually update your knowledge and skills. Promotional Consultant Today shares steps for determining your strengths and assessing what and when you need further professional development. Read More »
Putting Power In The Marketing Plan, Part 2
Yesterday, Promotional Consultant Today shared five key components of a marketing plan: Market research, target market, product description, competitive research and mission statement. Today we continue with our part two reminder of key components of an effective marketing plan. Read More »
Putting Power In The Marketing Plan, Part 1
If you’re thinking about developing a marketing program, you need to begin with a marketing plan. Every business needs to begin with a well-structured plan that is based in thorough research, competitive positioning and attainable outcomes. Today and tomorrow, Promotional Consultant Today shares these basic tips for developing a marketing plan. Read More »
An Expert Who Speaks Or An Expert Speaker?
When you need to bring in a speaker for your company or association event, you have two choices on the kind of presenter to hire: an expert who speaks or an expert speaker. An expert who speaks has real-life experience in relation to the topic. In contrast, an expert speaker may have done research on the topic and may have a lot of book smarts, but can’t offer a personal perspective. Since hiring the wrong speaker can cripple your event, Promotional Consultant Today shares these steps to ensure you make the best decision possible. Read More »
Expecting The Unexpected
Yesterday, Promotional Consultant Today discussed two ways to prepare for the unexpected: Value the experience of others and rethink training. Read More »
Four Tips To Safeguard Your Business
Today and tomorrow, Promotional Consultant Today shares four ways to prepare for the unexpected in business. Read More »
Prepare Your Future Leaders
In this issue of Promotional Consultant Today, we take a glimpse at the characteristics of our future leaders. You’ll discover they have their own bench strength that can prepare us for success. Read More »
Hiring Promo Salespeople
Promotional Consultant Today shares insight from industry thought leader David Blaise on what it takes, not only to hire the right salespeople, but to hire the right promotional products salespeople. Read More »
Dealing With Sales Plateaus, Part 2
In the first of our two-part series, Promotional Consultant Today discussed the issue of profitability and how to determine if the salesperson’s profitability is meeting your goals. Today, we look at the question of being “directable”—can this salesperson appropriately take direction do what you ask of him or her? Read More »
Dealing With Sales Plateaus, Part 1
Today and tomorrow, Promotional Consultant Today shares key strategies to consider when your team is affected by the sales plateau. Read More »
