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Three Ways To Avoid The Commodity Trap
We celebrate the 100th issue of Promotional Consultant Today 2012 with a topic that’s always top-of-mind for promotional products professionals: how to avoid being viewed as a commodity. Read More »
The Best Time For Case Studies
Case studies are an excellent way to express your value proposition. Today, PCT examines the buying cycle to determine the point at which case studies are most effective at influencing the potential buyer’s behavior. Read More »
Share Your Case
Part two of Promotional Consultant Today’s case study series shares these tips for marketing and distributing your case studies. Read More »
Anatomy Of A Case Study
Promotional Consultant Today examines the key elements that make up an effective case study. Read More »
Seven Secrets To Becoming An Overnight Sensation, Part 2
How can your business create positive headlines? This past Thursday, Promotional Consultant Today shared three ways: have a presence on social media platforms, always conduct your business with integrity and get comfortable with radio, television, print and online. Today, PCT shares four more get-noticed strategies. Read More »
Cause Marketing: Bridging Commerce With A Cause
For Feature Friday, Promotional Consult Today shares this excerpt from the May issue of Promotional Consultant magazine, outlining the opportunities in cause marketing programs. Read More »
Seven Secrets To Becoming An Overnight Sensation, Part 1
Today and tomorrow, Promotional Consultant Today shares seven secrets to help you get noticed and be seen as an influencer. Read More »
Avoid Your Boss’ Mistakes
Of course, we all want to avoid the managerial and professional mistakes of our predecessors, but sometimes that’s hard to do when organizational culture is entrenched. Promotional Consultant Today shares these insights when making that transition. Read More »
What’s Your Emotional Intelligence? Part 2
Yesterday’s issue of Promotional Consultant Today discussed the importance of emotional intelligence (EQ)—the awareness of feelings in others. It might sound simple, or soft, but this can be a very important tool in the workplace. How you react to others tells a lot about yourself as a leader or manager. Today, PCT shares these four ways to manage your EQ. Read More »
What’s Your Emotional Intelligence? Part 1
Promotional Consultant Today takes a look at emotional intelligence and how lack of awareness can hinder your success. Read More »
