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PPAI’s Bellantone, Tucker Connect With Industry Members In Florida

On a recent trip to Florida, PPAI President and CEO Paul Bellantone, CAE, and Business Development Manager Ellen Tucker met with Greg Muzzillo, president of Proforma, and Joe Loch, president of Fully Promoted, to discuss how the two companies can take best advantage of The PPAI Expo and how PPAI can assist them in reaching their goals throughout the year. Read More »

PPB Newslink@Expo East June 12: Expo East Gets Started With Strong Education Lineup

The doors opened at Expo East in Atlantic City this morning, marking its return to a June time frame; for the past two years, it was held in March. The show, running through Wednesday at the Atlantic City Convention Center, brings an experience similar to The PPAI Expo in Las Vegas to the East Coast, with the same high level of exhibits, education and networking events. Read More »

Expo East Gets Started With Strong Education Lineup

The doors opened at Expo East in Atlantic City, New Jersey, this morning, marking its return to a June time frame; for the past two years, it was held in March. The show, running through Wednesday at the Atlantic City Convention Center, brings an experience similar to The PPAI Expo in Las Vegas to the East Coast, with the same high level of exhibits, education and networking events. Read More »

Survey Finds Companies Struggle To Align Business, Innovation Strategies

Innovation drives businesses forward, but PricewaterhouseCoopers (PwC) has found in its Innovation Benchmark study that many companies are struggling to align their innovation and business strategies. In a global survey of 1,200 executives and business leaders, PwC has found that 54 percent have difficulties bringing the two sides together. Read More »

Athleisure, Super Brights Among The Retail-To-Promo Trends

What happens at retail doesn’t stay at retail—and that’s great news for buyers looking for retail-inspired logoed apparel to promote and reinforce their brands. Read More »

Expo East Book Sales

Expo East attendees wanting to take a something home with them to pique their intellect and stir their curiosity can take advantage of show’s book sale featuring work from past and present presenters. The books are available Monday and Tuesday at the professional development information center on the fourth floor of the Atlantic City Convention Center.
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These Tips Can Maximize Your Next Education Experience – June 9, 2017

In this issue of Promotional Consultant Today, we share six tips from blogger Ansel Oliver on how to optimize your trade-show experience when attending trade show education sessions and networking events. Read More »

The Secrets To Develop Your Best Presentation Skills – June 8, 2017

Making a presentation can cause a lot of pressure. And because of that, some executives will spend thousands of dollars on presentation coaches to prep them to be more persuasive presenters. In this issue of Promotional Consultant Today, we share some insights from former presentation coach, Kristi Hedges. Read More »

Six Elements Of An Effective Sales Message, Part 2 – June 7, 2017

In yesterday’s issue of Promotional Consultant Today, we shared three key elements of an effective sales message: value drivers, key differentiators and ways to address the pain points of the customer. Today, we’ll share three more from business author Rachel Clapp Miller. Read More »

Six Elements Of An Effective Sales Message, Part 1 – June 6, 2017

Today and tomorrow, Promotional Consultant Today shares Miller’s six key elements of a sales messaging framework that drives consistency, clarity and a compelling story that makes the buyer want to take action. Read More »

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